Resource published Fri, Apr 04, 2014 at 06:04PM UTC edited Fri, Apr 04, 2014 at 06:14PM UTC
6 Tools for Making the Ask Edit Title
For many fundraisers, asking donors for money can be a challenge. You, your staff and board members can use these tools shared by the experts on 4Good.org to become more successful at asking for donations.
First, make sure to work on cultivating donors, especially for major gifts. Abbie Von Shlegell's presentation, Getting to Yes! Asking for gifts! , can help any fundraiser plan the process.
For an in-depth session on building relationships with major donors, watch Marcy Heim's free webinar, 3 Massive Mistakes Even SMART Fundraisers Make . Make sure to check out the great tools Marcy has included, too!
Practice is crucial. Claire Axelrad's anatomy of a major gifts ask a cheat sheet details every part of the conversation you should have with your donor and includes sample language that you can use today. Susan Scribner also offers another great kit, How to Ask for Money without Fainting , to help you prepare for the ask.
So far, these tools have been geared towards an in-person conversation with a major donor. But how do you make the ask while casting a wider net?
The appeal letter is an important tool for attracting donations of all sizes. Check out Mazarine Treyz' :mazarine-treyz/the-power-of-appealing-year-end-appeal-letters-e-course-preview for a great demonstration of how to easily improve your current appeal letters. Don't forget about telephone fundraising either! Linda Lyskowski's Telephone Fundraising Tipsheet includes simple tips for your first telethon.
Do you have a great sample script or appeal letter? Let your colleagues know and post your samples and advice on 4Good.org!
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