Be a Beacon: The First Principle of Social Media Edit Title

This blog post describes the best ways to make your nonprofit's web presence more noticeable and effective.

Max Gladwell

Oh, the people you'll meet...and find when you send the right signals. One of our mantras as bloggers and social media marketers is to "be a beacon". (Not be confused with Facebook's failed Beacon advertising platform.) The beacon approach is a fundamental principle of social media.

http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/

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