Cause Marketing 101: 5 Tactics for Raising Money from Businesses Edit Title

Tips and strategies for partnering on a cause marketing campaign with a for=profit company.

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money.

http://www.fundraising123.org/article/cause-marketing-101-5-tactics-raising-money-businesses

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