Organizing Your Nonprofit Marketing Plan Edit Title

Published 11/28/2007

Organizing Your Nonprofit Marketing Plan

A properly organized nonprofit marketing plan supports itself like a pyramid. For each goal, there are objectives; every objective has strategies; and each strategy has tactics. However, all too often the terms goal, objective, strategy and tactic are used as interchangeable ways of saying the same thing.

http://www.fundraising123.org/article/organizing-your-nonprofit-marketing-plan

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