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Anatomy of a Fundraising Appeal Letter + Sample Template

Why you should get this Guide

This is a simple, step-by-step guide to crafting a killer appeal letter. Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn.... (continued)


Taggedconsultingfundraisingannual fundfundraising / fund developmentwritingnonprofit annual appealfundraising samplefundraising letterfund developmentconversation

7 Clairification Keys to Unlock Your Nonprofit's Fundraising Potential

Fundraising doesn't happen in a vacuum. You can't simply hire a development staffer, put them in a corner and ask them to go off and "make it so." Not going to happen. Why? Fundraising is a team contact sport!

Everyone in the organization, staff and volunteers alike, must understand their... (continued)


Taggedsocial mediaresourcesengagementvaluessystemsconstituency engagementstorytellingbrandmissionvision

claire axelrad

Claire Axelrad, J.D., CFRE combines a rare blend of experience-based common sense gleaned from 30 years of senior management in the trenches with a singular ability to strategically position organizations to leverage support for today and tomorrow to her Clairification consulting practice. Claire’s work centers around seven clarifying principles that inspire... (continued)