Bonnie Massa Edit Name
User joined Sat, Jan 18, 2014 at 03:40AM UTC
Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She makes the best use of customer information for companies and nonprofit organizations. She works with organizations to attract new customers, find the best ways to segment and reach out to existing customers, analyze customer behavior to predict future behavior, and increase the value of their customer base.
Bonnie has been in the database and analytic marketing arena since 1985. She has designed, built and managed databases or helped pick out the right database solution and provided customerñcentric analysis for noteworthy clients such as Budget Rent a Car, Midas International, Ronald McDonald House Charities, Johnson Wax and La-Z-Boy Furniture.
Bonnie is known for being a good listener and for working hands-on with her clients. Her ability to establish rapport, both one-on-one and with large groups, has its roots in her passion for the theatre. Bonnie founded and operated a nonprofit performing arts company in her hometown of Cookeville, Tennessee and taught public speaking to barely tolerant freshman at Tennessee Technological University. She speaks fluent ìgeekî and is an effective translator between business executives and technology experts.
Bonnie has a BA degree from Lambuth University in Jackson, TN. She is a Market Motive Certified Practitioner in Web Analytics, Conversion Optimization and Social Media. She has achieved a Google Analytics Individual Qualification. Bonnie also volunteers her time as Account Director in Chicago for Taproot Foundation and is a member of the Board of Directors for the Association of Consultants to Non-Profits.
Kirsten Bullock, CFRE, MBA is an author and nonprofit coach who works with entrepreneurial nonprofit leaders to help them involve more people in their organizations and raise the money they need. Since 1995, Kirsten has worked with health care organizations, social service providers, national and local ministries, and international membership associations.... (continued)