Webinar published Wed, Sep 07, 2016 at 04:06PM UTC edited Fri, Oct 28, 2016 at 07:24PM UTC
Anatomy of an Annual Appeal: Create Your Compelling Fundraising Offer Edit Title
Wed, Oct 26, 2016 at 1pm EDT / 10am PDT Edit Date
The Big Picture + Practical Tips
Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn; just not something most of us are taught. In this webinar you’ll learn the art of taking your appeal from run of the mill to… out of the ballpark. From anesthetizing to… astounding. From colorless to… captivating. Your appeal letter should be an “offer” to join you in something amazing and transformative. Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics to get your appeal to the next level.
• Four ways to assure your appeal has benefits your donor wants
• Seven essential elements of your appeal letter call to action
• Seven asking triggers to make an offer your donor simply cannot refuse
• Seven keys to readability– writing, editing and design
• The power of the P.S.
• The bone structure of an appeal letter that inspires action
• How to use stories and statistics for the greatest impact
• How to tell your reader why you’re asking now
• Which words to use a lot of – and which words to never use!
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Christina Brodie reviewed Mon, Oct 31, 2016 at 07:17PM UTC
Claire offered a fully packed seminar of materials about creating compelling appeals: she explained clearly, with examples, all the steps from start to finish. That means she offered value beyond the score of appeals, per se. I have some limited training as a volunteer fundraiser, and what she offered was compatible with and sometimes beyond what I've paid to learn about. I have not yet used the content, so I can't support my opinion with data. Still, I felt the hour spent was well worth my time. Thanks so much, Claire!
Larry Lewack reviewed Mon, Oct 31, 2016 at 02:55PM UTC
Fantastic overview, very solid grasp of the fundamentals of creating an effective annual appeal. Includes many good examples of what to do, what to leave out & why. Recommended for beginners & intermediates.