Anatomy of an Annual Appeal: Create Your Compelling Fundraising Offer Edit Title

Wed, Oct 26, 2016 at 1pm EDT / 10am PDT Edit Date

The Big Picture + Practical Tips
Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn; just not something most of us are taught. In this webinar you’ll learn the art of taking your appeal from run of the mill to… out of the ballpark. From anesthetizing to… astounding. From colorless to… captivating. Your appeal letter should be an “offer” to join you in something amazing and transformative. Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics to get your appeal to the next level.

Webinar Take-Aways:
• Four ways to assure your appeal has benefits your donor wants
• Seven essential elements of your appeal letter call to action
• Seven asking triggers to make an offer your donor simply cannot refuse
• Seven keys to readability– writing, editing and design
• The power of the P.S.
• The bone structure of an appeal letter that inspires action
• How to use stories and statistics for the greatest impact
• How to tell your reader why you’re asking now
• Which words to use a lot of – and which words to never use!

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  1. Christina Brodie Christina Brodie reviewed Mon, Oct 31, 2016 at 07:17PM UTC

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