Webinar published Thu, Jul 30, 2015 at 09:01PM UTC edited Wed, Dec 02, 2015 at 07:05PM UTC
State Your Case — Create Advocacy Messages That Get Results Edit Title
Wed, Dec 02, 2015 at 1pm EDT / 10am PDT Edit Date
What will happen the next time you have the opportunity to connect with an elected official or other potential sponsor? Imagine that s/he is standing in front of you, curious and asks: "How can I help?" What will you say?
To create lasting and sustainable change, you need strong advocacy and communication skills to build rapport with your potential supporters. Join us for this webinar and learn how to construct and convey your advocacy messages in impactful and compelling ways. You'll discover the three types of advocacy messages and recognize which messages are most appropriate for your different target audiences.
- Recognize how to personalize and tailor advocacy messages to your target audience
- Understand how to position your message when interacting with specific community stakeholders
- Develop skills to respond "on the spot" to inquiries from elected officials and other potential sponsors
About Your Facilitator
Colette Ellis is a facilitator and executive coach delivering professional development training and coaching services to non-profit and public library clients. With over 20 years of experience helping social impact leaders manage change, she is a highly sought-after coach and trainer. Clients transform their lives and realize results faster via her insightful coaching and interactive seminars on communication, leadership, and team building. Colette is a certified instructor of 7 Habits of Highly Effective People®, FOCUS: Achieving Your Highest Priorities, and Coping with Work & Family Stress™. She began her nonprofit career as Development Assistant with The New York Botanical Garden, helping to secure funding for Bronx Green-Up and other Garden programs. Colette was one of the first to lead capacity building workshops via the Neighborhood Leadership Institute of Citizens Committee for New York City. A featured eHow.com contributor on Workplace Morale, her advice on Optimism and Motivation has appeared in Real Simple Magazine and Small Business Chronicle.
InStep Consulting LLC provides organizations with management and capacity building consulting services aimed at improving overall effectiveness and extracting high-performance from the organization’s workforce.
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Jimm Meloy reviewed Sat, Dec 26, 2015 at 02:26PM UTC
Susan reviewed Tue, Dec 22, 2015 at 03:29PM UTC
I enjoyed this webinar and learned that it is important to have multiple ways to state your message in order to appeal to specific audiences.
Lora Stephens reviewed Mon, Dec 07, 2015 at 12:36AM UTC
Excellent webinar! Great content. Specific, usable marketing information. Well worth the time!
Lilly Gonzalez reviewed Thu, Dec 03, 2015 at 11:01PM UTC (edited Thu, Dec 03, 2015 at 11:03PM UTC)
This webinar was very informative
carl wikman reviewed Thu, Dec 03, 2015 at 04:09PM UTC
thanks for the clear presentation
Lynne Dempsey reviewed Thu, Dec 03, 2015 at 04:04PM UTC
Well worth the time to view!
Kathy Cruse reviewed Thu, Dec 03, 2015 at 02:33PM UTC
Good content and ideas
Deborah Clark reviewed Thu, Dec 03, 2015 at 01:06PM UTC
Good basic formula presented for creating a quick advocacy statement.
Karen Campbell reviewed Thu, Dec 03, 2015 at 12:59AM UTC
Great speaking skills
Devon Murphy-Petersen reviewed Wed, Dec 02, 2015 at 10:50PM UTC
Interesting info, good points.
Suzanne Parker reviewed Wed, Dec 02, 2015 at 10:30PM UTC
Outstanding webinar! Well delivered, exactly to the point, and very engaging. Great use of technology.
Deborah Baker reviewed Wed, Dec 02, 2015 at 10:29PM UTC
Janet Chandler reviewed Wed, Dec 02, 2015 at 09:39PM UTC
May have been basic for very experienced people in the field, but was very practical, understandable and helpful to me.
Nadine Demoe reviewed Wed, Dec 02, 2015 at 09:10PM UTC
I was hoping for a little more advanced level of information.
Gale Taylor reviewed Wed, Dec 02, 2015 at 09:03PM UTC
Next time I'd like some less known hints and tips
Gaynelle Jackson reviewed Wed, Dec 02, 2015 at 08:58PM UTC
Good content. Would rather have the presenter answer questions at the conclusion of the webinar.
Steve Swanson reviewed Wed, Dec 02, 2015 at 08:55PM UTC
Beth Stewart reviewed Wed, Dec 02, 2015 at 08:52PM UTC
Another great webinar from 4Good! Colette Ellis was an excellent presenter and provided easy to follow instructions for developing advocacy messages that get results.
Vicki Kirkpatrick reviewed Wed, Dec 02, 2015 at 08:20PM UTC
Thank you for a great webinar. Unfortunately, the audio kept going in and out and I was unable to call using a landline. However, the slides were very informative.
Coleman Tanner reviewed Wed, Dec 02, 2015 at 08:16PM UTC
This was a great webinar. I had expected it be more directed at targeting law makers but the the broader approach was very helpful and still applies to lobbying efforts. The information was presented and organized in a concise and easy to understand way. Thanks!
Irene Clements reviewed Wed, Dec 02, 2015 at 08:13PM UTC
Excellent webinar. I learned a lot.
Louisa Verma reviewed Wed, Dec 02, 2015 at 08:11PM UTC
Nice tips for those new to advocacy!
Rick Jeppesen reviewed Wed, Dec 02, 2015 at 07:10PM UTC (edited Wed, Dec 02, 2015 at 07:23PM UTC)
I loved the opportunity to join the webinar "State Your Case-Create Advocacy Messages That Get Results" (Colette Ellis) provided by 4good.org. It was an actual presentation with slides and verbal presentation, AND as a participant, you can type questions that are responded to. You are able to get copies of the slides for your personal files as well. I would highly recommend anyone to join future webinars.
Michelle reviewed Wed, Dec 02, 2015 at 06:55PM UTC (edited Wed, Dec 02, 2015 at 07:24PM UTC)
Very good explanation of how to frame your message around the issues that are important to your audience. We're preparing our spring advocacy campaign, and I got some great ideas for what to do if/when we encounter opposition, and intend to share this information with others who will be involved in our campaign.