Resource published Tue, May 13, 2014 at 05:37PM UTC edited Tue, May 13, 2014 at 05:37PM UTC
1/9/14: Writing Wednesdays: Great Opening Lines Edit Title
After all, it really is true. In writing, as in life, you only have a few seconds to make a powerful first impression.
You can kiss your readers goodbye if you do not instantly grab their attention and set the tone for what is to come. You will not get a second chance.
In your headline and opening paragraphs, you need to pique your readers’ interests enough that they will continue onward. You have to give your readers simple, believable, compelling images or ideas — compelling enough that their tired eyes will perk up in eagerness to find out more.
They have to relate to your topic in a personally meaningful way.
Your opening should suggest why they should care about what you have to say and address their all-important question about your work: “So what?”
In fact, your headline and opening lines carry so much importance that you need to spend extra time on them. Some copywriters even say that over half of your writing time should focus on these two components, no matter how long your document.
Blog post & resources: http://www.writingtomakeadifference.com/archives/1851
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