Resource published Mon, Feb 17, 2014 at 07:48PM UTC edited Tue, Apr 29, 2014 at 02:18AM UTC
5/15/13: Writing Wednesdays: Strategic Communication Research (with a Special Guest) Edit Title
You may THINK you know who you’re trying to reach, but have you done thorough research on who they are and what they’re looking for? We can’t effectively engage them if we don’t know the answers to these fundamental questions.
Our Special Guest, Forrest Anderson, took the perspective of an outsider who is “consulting” with your organization to help you improve your communications with your stakeholders (donors, community members, etc.). He spoke about Using Research to Drive Client Communications Projects, and outlined the three main research topics to consider when approaching such projects:
-The client -The target stakeholder -The business environment
Blog post & resources: http://www.writingtomakeadifference.com/archives/2572
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