Resource published Mon, Feb 17, 2014 at 08:01PM UTC edited Tue, Apr 29, 2014 at 02:18AM UTC
6/5/13: Writing Wednesdays: Press Releases (with a Special Guest) Edit Title
Special Guest John Millen has more than 20 years of experience in media relations and has done hundreds of media interviews with prominent national and local media. Based on his close relationships with journalists, John provided insights into how to write a press release that will intrigue reporters about your non-profit or issue. John outlined the do’s and don’ts of effective press release writing: headlines, subheads, body copy and other elements.
Other topics John covered: What to put into your press release, and what to leave out; which words and phrases to avoid; the best days to publish your release; how to design your release for maximum search engine optimization, and much more.
Blog post & resources: http://www.writingtomakeadifference.com/archives/2669
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