Resource published Mon, Feb 24, 2014 at 07:26PM UTC edited Tue, Apr 29, 2014 at 02:17AM UTC
7/10/13: Writing Wednesdays: Copywriting for the Green Marketplace (with a Special Guest) Edit Title
Marketing can change the world! Shel cited several examples of major political change that gained momentum because of the power of a book that served as the movement’s marketing tool. He discussed the lessons on communications and framing he learned as founder and chief spokesperson for Save the Mountain, a community group he started that galvanized thousands of people and protected his local mountain range.
Blog post & resources: http://www.writingtomakeadifference.com/archives/3036
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