Webinar published Tue, Dec 02, 2014 at 01:09AM UTC edited Wed, Dec 09, 2015 at 06:44PM UTC
Nonprofit Webinar: Engage Investors with Powerful, Passionate Copywriting! Edit Title
Wed, Feb 04, 2015 at 1pm EDT / 10am PDT Edit Date
Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)
If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.
Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.
In this interactive webinar you will learn:
1) The ABC’s of copywriting, including creating and advancing your brand, understanding your investors’ needs, and focusing on the benefits you offer
2) The top characteristics of effective copywriting and how to apply them
3) How to select stories that connect with investors
This webinar is based on Dalya Massachi’s award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact." All webinar registrants are eligible for a special discount!
See below for the webinar slides.
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