Numbers and Narrative: How to Construct the Crucial Evaluation Piece of Grant Proposals and Reports Edit Title

Wed, Feb 26, 2014 at 1pm EDT / 10am PDT Edit Date

"Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted." - Albert Einstein

Unless you've been hiding under that proverbial rock, you know that program evaluation and accountability have been hot topics in the nonprofit sector for quite a while. Funders want to know what's working, what's not, how we may or may not be accomplishing our mission, what needs are going unmet, and how we might make improvements in the future.

Evaluation can also be great for strategic planning purposes. It will tell you where you've been the most successful, where the challenge areas are, and where to go from here. Evaluation helps your clients reflect on their experiences and share their thoughts.

There are many ways of doing both qualitative and quantitative evaluations. But regardless of how you actually go about the process, you will need to start by writing about your evaluation system and tools in your grant proposal, and using them in your grant report(s). How can you do that?


  1. Find out what funders expect to see concerning program evaluation in proposal and reports
  2. Review some examples of effective evaluation sections of grant proposals
  3. Prepare for collecting the data you need to measure your impact (numbers and narrative)
  4. Learn about resources to help you take the next step

About Dalya:

Dalya Massachi, M.A., a writer since learning to hold a pencil, is founder of Writing for Community Success. She helps nonprofit professionals use their writing to make a difference in their communities. Since 1997, Dalya has raised millions of grant dollars for nonprofits of all sizes on a wide range of social and environmental issues. Over the past 10 years she has trained and coached several thousand people across the U.S., in scores of interactive workshops, webinars, conferences, and university courses. Her award-winning book is entitled, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. Her coaching and mentoring style is very collaborative and supportive of grantwriters at all levels. Check out her website at:

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