Creating a Monthly Giving Program: A Solution to Donor Retention and Financial Sustainability Edit Title

Wed, Mar 09, 2016 at 1pm EDT / 10am PDT Edit Date

According to the Fundraising Effectiveness Report, fewer than 2 of 10 new, first-time donors renew their support of nonprofits and barely 6 of 10 repeat donors are retained. This crisis of donor retention threatens nonprofits in ways that a generation ago were unimaginable.

This webinar will provide you and your organization with strategies to solve the donor retention malaise through a disciplined program to encourage monthly donors who become the key to sustaining your enterprise. You will learn:

  • What is Monthly Giving and Why it Matters
  • How to Organize for Monthly Giving Success
  • Getting Board and Staff Buy-in--Managing Expectations
  • The Infrastructure You will Require to Launch Your Program
  • A Step-by-Strep Plan to Ask for Monthly Gifts
  • Keeping Your Monthly Donors and Growing Your Program

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Monthly donors are more likely to give more, become major donors and make bequests and other planned gifts. This webinar will show you how to get started to assure the financial sustainability of your organization.

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