Emotions Rule in Nonprofit Communications! Edit Title

Everyone is affected by emotional triggers. The key is to discover which emotional triggers create the action that you’re looking for in your marketing communications. My personal bias is that the main action you strive for is support for your nonprofit’s mission.

Emotions Rule in Nonprofit Marketing Communications! -

"Communications are all about the mind...and only aboutthe mind. Keep that in mind." Tom Ahern, How to Write Fundraising Materials That Raise More Money Never did I think my study of psychology & neuroscience, albeit to a lesser degree, would have such an impact on my work in marketing communications.


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