Resource published Tue, Mar 18, 2014 at 09:52PM UTC edited Tue, Mar 18, 2014 at 09:52PM UTC
Emotions Rule in Nonprofit Communications! Edit Title
Everyone is affected by emotional triggers. The key is to discover which emotional triggers create the action that you’re looking for in your marketing communications. My personal bias is that the main action you strive for is support for your nonprofit’s mission.
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