Fundraising Strengths Your Competition Can't Touch Edit Title

Experienced nonprofit professionals appreciate the value of their mission statement, because the mission statement itself is often what persuades donors and grant makers to invest in their agencies. But the agency’s mission may not always be as clear as it should. Your fundraising staff may believe that funders are attracted to your agency for reasons other than the mission; or perhaps the mission is too broad or narrow to attract all the funders you need and want. For fundraising to be truly effective, everyone on the fundraising team, be they staff, board or volunteers, must understand why your nonprofit is worthy of being funded in the first place.

This whitepaper is part of a series from Bristol Strategy Group called the SMART Practices Reports. Each item in the series is based on a core concept from our flagship methodology, Fundraising the SMART Way, a method to enhance fundraising productivity based on the continuous improvement model.

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