Effective Segmentation for Direct Mail Appeals

Whatever fundraising software you're organization is using, you need the capability to effectively segment your database to more effectively appeal to your donors. Segmentation has come a long way since we started dividing our data by current donors, lapsed donors and non-donors!

The Sharing Entity offering such Paid... (continued)


Taggedfundraisingdirect mailsolicitationsegmentationappealconsultingfundraising / fund development

CJW Consulting & Services, Inc.

Cheryl J. Weissman established CJW Consulting & Services, Inc. (CJW) in 1993 to help nonprofit organizations make the best use of their software resources. Cheryl's 25+ years of experience with fundraising, the not-for-profit community, and its associated software allow CJW to provide high-quality consulting and services at prices designed to fit your... (continued)


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Cheri Weissman

Cheri has been working for and with non-profits since 1984. As a fundraiser in charge of Special Gifts at Planned Parenthood/Chicago from 1984 to 1987, Cheri researched, selected and implemented the first fundraising software product used by the organization.

From 1987 to 1993, Cheri worked as an account manager for a national software company. Working... (continued)