The Ask is the best tool available when crafting the specific way in which you ask your potential donor to give. In this booklet you'll find face-to-face, one-to-one strategies that must be a part of your annual campaign tactics. In doing so, you will be able to significantly increase your annual campaign results.
If your appeal letter isn’t pulling in enough money in the last few years, it might be the downturn. It might also be because your appeal letter reads like a grant proposal.
“Most people are other people. Their thoughts are someone else’s opinion, their lives a mimicry, their passions a quotation.” -Oscar... (continued)
Writing for the 21st century donor is different. It’s new, refreshing, and challenging. We have to think in terms of being donor-centered all the time. Writing still includes the basics, but personalization has taken on a whole new meaning. It’s called getting to know the donor and letting... (continued)