Anatomy of a Fundraising Appeal Letter + Sample Template

Why you should get this Guide

This is a simple, step-by-step guide to crafting a killer appeal letter. Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn.... (continued)

$77.00
Resource

Taggedconsultingfundraisingannual fundfundraising / fund developmentwritingnonprofit annual appealfundraising samplefundraising letterfund developmentconversation

"Writing to Make a Difference"

Writing to Make a Difference is a handy step-by-step guide to using your writing to make your organization (and you) more successful — right now. It includes 25 accessible and memorable chapters packed with in-demand information that’s bound to help you and your organization leap... (continued)

$9.99
Resource

Taggedmarketingfundraisinggrant writingbrandingeditingwritingcommunicationscapacity-buildingcopywritinggrantwriting

Matt Hugg, Copywriter

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania, Eastern... (continued)

Interested inwritermarketingwritingdirect mailemailcopywritingweb writingnaming and brandingmarketing / branding

Hemingway App

Here's an interesting app for editing writing, especially copywriting. It points out passive, confusing and long sentences, as well as unnecessary words.

http://www.hemingwayapp.com/

Taggedwritingcopywritingmarketingemail

How to write a stunning direct mail package piece by piece

Wed, Mar 26, 2014 at 1pm EDT / 10am PDT

Register Here

Do you have trouble getting people to open your nonprofit appeals?

Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?

Now you can learn how to write a... (continued)

$89.00
Webinar

Taggedappealsdirect mailfundraisingcopywritingenveloperemitenclosuresNonprofit Webinarswebinar

Nonprofit Webinar: Engage Investors with Powerful, Passionate Copywriting!

Wed, Feb 04, 2015 at 1pm EDT / 10am PDT

Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words... (continued)

$9.99
Webinar

Taggedsocial enterprisesocial entrepreneurwritingcopywritingbrand

Matt Hugg, Copywriter for Nonprofits

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania,... (continued)

Organization

Interested inmarketingfundraisingdevelopmentwebcopywritingwritinglettersbrochuresgrantsfacilitator

Creative Acquisition Copywriting Techniques: Part 1

New donors have little or no knowledge about your charity or organization so you have to capture their attention so you can tell them about it.
Here are two techniques to consider.

http://sumac.com/creative-acquisition-copywriting-techniques-part-1/

Taggednonprofitacquisitioncopywritingfundraisingdonorhow totechniquesappealletter

Free Webinar: Copywriting for the Web: Today’s Best Practices (includes a live review!)

Started 2015-05-07T18:00:00ZThursday, May 07, 2015 at 06:00PM UTC, lasted for about 2 hours

Join us for a free webinar with TechSoup.org!

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!

Your website is a key part of your organization’s... (continued)

Taggedwebsite tipsimprove websitecopywritingmarketingcontent marketingfree webinar

7/10/13: Writing Wednesdays: Copywriting for the Green Marketplace (with a Special Guest)

Marketing can change the world! Shel cited several examples of major political change that gained momentum because of the power of a book that served as the movement’s marketing tool. He discussed the lessons on communications and framing he learned as founder and chief... (continued)

$0.99
Resource

TaggedWriting Wednesdaysrecordingcopywritinggreen marketing

Webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill (RECORDING NOW AVAILABLE)

Started 2014-10-30T21:00:00ZThursday, October 30, 2014 at 09:00PM UTC, lasted for about 2 hours

Join me and Opportunity Knocks for this practical, interactive webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

GET THE RECORDING AT: http://www.opportunityknocks.org/jobseeker-products

Summary:

Do you want to position your work as cutting-edge... (continued)

Taggedwritingeditingcopywriting