Matt Hugg, Copywriter

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania, Eastern... (continued)

Interested inwritermarketingwritingdirect mailemailcopywritingweb writingnaming and brandingmarketing / branding

Publicity FAQ: FAQ's About Getting Media Coverage

A guide to getting publicity. It explains the difference between PR and advertising, the best ways to reach the press and other media people and some tricks for putting your name and business in front of the cameras.

A guide to getting publicity. It explains the difference between PR and advertising, the best... (continued)

Taggedmarketingearned incomepromotionsdirect mailadvertising glossaryadvertising lawswriting adsclassifieds (newspapersmailing listssigns and displays

How PR Differs From Advertising

Article addressing how advertising and PR are sometimes thought to be different names for the same thing. It indicates that while both are methods to promote a cause, there are distinct differences.

Article addressing how advertising and PR are sometimes thought to be different names for the same thing. It indicates that... (continued)

Taggedmarketingearned incomepromotionsdirect mailadvertising glossaryadvertising lawswriting adsclassifieds (newspapersmailing listssigns and displays

Anatomy & Dissection of a Grant Proposal

Here are a few brief notes, definitions of generally required elements and questions to answer in a grant proposal -- also includes a significant number of links to grants and other resources.

Here are a few brief notes, definitions of generally required elements and questions to answer in a grant proposal -- also... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

All About Giving

UK's single biggest source of information on tax-effective giving on the Internet, bringing together charities, companies and individuals to form a community of giving online.

UK's single biggest source of information on tax-effective giving on the Internet, bringing together charities, companies and individuals to form a community of giving online.

http://www.allaboutgiving.org/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

National Committee on Planned Giving (NCPG)

The National Committee on Planned Giving is the professional association for people whose work includes developing, marketing, and administering charitable planned gifts. Those people include fund raisers for nonprofit institutions and consultants and donor advisors working in a variety of for-profit settings.

http://www.pppnet.org/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Grant Seeker's Budget Toolkit

Useful Book for crafting a grant proposal budget and financial plan. It provides a complete budgeting system with clear steps and useful tools.

Useful Book for crafting a grant proposal budget and financial plan. It provides a complete budgeting system with clear steps and useful tools.

http://www.amazon.com/Seekers-Toolkit-Nonprofit-Finance-Management/dp/0471391409

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Institute of Fundraising

UK site promotes the profession of fundraising. It supports development of knowledge and standards of those who fundraising. Through its members, and the best practice of fundraising, it engages and influences relevant sectors from the general public through to Government and legislation.

http://www.institute-of-fundraising.org.uk/home/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Writing a Winning Grant Proposal

This article is part of the Adopting Technology Series, a project of Summit Collaborative. Learn more about Summit Collaborative and their resources at the Summit Collaborative Web site.

http://www.techsoup.org/support/articles-and-how-tos

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Internet Fundraising

Tipsheet explaining the main steps to executing a successful online fundraising campaign.

Tipsheet explaining the main steps to executing a successful online fundraising campaign.

http://www.networkforgood.org/npo/holiday/donations/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Open Immediately

Book exploring various topics dealing with Direct Mail fundraising. The author details each topic and gives suggestions for any organization to implement the methods.

Book exploring various topics dealing with Direct Mail fundraising. The author details each topic and gives suggestions for any organization to implement the... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Simple Development Systems | Sample Fundraising Appeal Letter Template

Do you struggle with writing your organization's direct mail appeal letter? Loaded with time-tested tips and tools, this handy template will get you started in the right direction. Say goodbye to boring fundraising letters!

Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants... (continued)

Taggedfundraising appealdirect mail appealnonprofit annual appealfundraising / fund developmentfundraisingdonor relationsdirect mail

Matt Hugg, Copywriter for Nonprofits

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania,... (continued)

Organization

Interested inmarketingfundraisingdevelopmentwebcopywritingwritinglettersbrochuresgrantsfacilitator

Rick Spitzenberg

Background: Services provided: Electro Image, LLC is a specialist in fundraising communications including graphic design, commercial printing and direct mail processing for donors and customers. Fundraising PromotionsCost-Effective, Exciting ProgramsWe work with fundraising sales representatives who coordinate extensive fundraising programs for local and... (continued)

Interested inPrintingdirect mailgraphic designMedia and Media Trainingoffice suppliesPromotional Productspublic relationsFundraising and Philanthropic DevelopmentChurch FundraisingFundraising Opportunities

How to write a stunning direct mail package piece by piece

Wed, Mar 26, 2014 at 1pm EDT / 10am PDT

Register Here

Do you have trouble getting people to open your nonprofit appeals?

Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?

Now you can learn how to write a... (continued)

$89.00
Webinar

Taggedappealsdirect mailfundraisingcopywritingenveloperemitenclosuresNonprofit Webinarswebinar

The Ask

The Ask

The Ask is the best tool available when crafting the specific way in which you ask your potential donor to give. In this booklet you'll find face-to-face, one-to-one strategies that must be a part of your annual campaign tactics. In doing so, you will be able to significantly increase your annual campaign results.

$5.00
Resource

Taggedasknonprofitsfundraisingannual fundhelptoolsappealappeal lettersdirect mail

Ron Rescigno

Ron Rescigno is the vice president of Rescigno's Marketing Connections, a full-service marketing firm in Chicagoland.

Interested indonorwebinarcultivationmarketingannual fundfundraisingdesigngraphic designprintwriting

Online Fundraising: Charities, Individuals Use Internet to Increase Donations

Article addressing how online fundraising has grown in popularity and what has been the most effective method of online fundraising.

Article addressing how online fundraising has grown in popularity and what has been the most effective method of online fundraising.

http://www.philanthropyjournal.org/archive/98233

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Donor Power Blog

Jeff Brooks has been serving the nonprofit world for 18 years. He believes fundraising is one of the most noble of human endeavors. He'd like to see bad, misleading, fraudulent, thoughtless, and anti-donor fundraising consigned to eternal flames of woe.

http://www.donorpowerblog.com/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

The Grants Managers Network (GMN)

An association of foundation professionals responsible for grants management. It provides a forum to exchange information about grants management and its relevance to efficient and effective grant making. GMN currently has 750 members representing more than 500 private, community and corporate foundations.

http://www.gmnetwork.org/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Best Practices In Direct Mail Fundraising

Article highlighting best practices in direct mail fundraising that have been tried and tested for several charities. Some have stood the test of time, while others are new concepts and have worked from the start.

Article highlighting best practices in direct mail fundraising that have been tried and tested for... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Conducting a Successful Fundraising Program

Book outlining a unique approach to successful fundraising and it features an exhaustive resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, special events checklists, and much more.

Book outlining a unique approach to successful... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Nonprofit Fundraising Web Resources From Michigan University

This web site is intended as a starting point for those who are interested in learning more about foundations, fundraising, proposal writing, philanthropy and philanthropists, corporate philanthropy, international philanthropy, government funding, nonprofit organizations, nonprofit organization... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Tips on Applying for Federal Grants

Federal agencies tend to send huge packets with a seemingly endless number of items to complete. While it looks like a big deal to apply for these grants, it's really just a matter of fitting in the pieces like a jigsaw puzzle.

http://www.npccny.org/info/fr5.htm

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Nonprofit FAQ: Fundraising

Items of information and advice are included in this online resource. The items come from discussions on email lists, in UseNet, and other sources.

Items of information and advice are included in this online resource. The items come from discussions on email lists, in UseNet, and other sources.

http://www.idealist.org/info/Nonprofits/Dev1

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Greater Giving Fundraising Guides

Greater Giving offers free onilne fundraising guides and auction software that help nonprofits hold successful benefit auctions and events.

Greater Giving offers free onilne fundraising guides and auction software that help nonprofits hold successful benefit auctions and events.

http://www.greatergiving.com/resource-library.aspx

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

The Resource Alliance

An international network working to build the capacity of not-for-profit organisations to mobilise funds and local resources for their causes. We achieve this through training, knowledge sharing and networking activities worldwide. The Resource Alliance is a UK registered charity and has 501c3 status in the US.

An international... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Advertising Principles

Advertising Principles converts advertising knowledge into evidence-based principles for the development and testing of any type of advertisement. This site provides case studies, worksheets, and software to help manage and creating an effective advertising campaign.

Advertising Principles converts advertising knowledge into... (continued)

Taggedmarketingearned incomepromotionsdirect mailadvertising glossaryadvertising lawswriting adsclassifieds (newspapersmailing listssigns and displays

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