Publicity FAQ: FAQ's About Getting Media Coverage

A guide to getting publicity. It explains the difference between PR and advertising, the best ways to reach the press and other media people and some tricks for putting your name and business in front of the cameras.

A guide to getting publicity. It explains the difference between PR and advertising, the best... (continued)

Taggedmarketingearned incomepromotionsdirect mailadvertising glossaryadvertising lawswriting adsclassifieds (newspapersmailing listssigns and displays

How PR Differs From Advertising

Article addressing how advertising and PR are sometimes thought to be different names for the same thing. It indicates that while both are methods to promote a cause, there are distinct differences.

Article addressing how advertising and PR are sometimes thought to be different names for the same thing. It indicates that... (continued)

Taggedmarketingearned incomepromotionsdirect mailadvertising glossaryadvertising lawswriting adsclassifieds (newspapersmailing listssigns and displays

Anatomy & Dissection of a Grant Proposal

Here are a few brief notes, definitions of generally required elements and questions to answer in a grant proposal -- also includes a significant number of links to grants and other resources.

Here are a few brief notes, definitions of generally required elements and questions to answer in a grant proposal -- also... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

All About Giving

UK's single biggest source of information on tax-effective giving on the Internet, bringing together charities, companies and individuals to form a community of giving online.

UK's single biggest source of information on tax-effective giving on the Internet, bringing together charities, companies and individuals to form a community of giving online.

http://www.allaboutgiving.org/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

National Committee on Planned Giving (NCPG)

The National Committee on Planned Giving is the professional association for people whose work includes developing, marketing, and administering charitable planned gifts. Those people include fund raisers for nonprofit institutions and consultants and donor advisors working in a variety of for-profit settings.

http://www.pppnet.org/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Grant Seeker's Budget Toolkit

Useful Book for crafting a grant proposal budget and financial plan. It provides a complete budgeting system with clear steps and useful tools.

Useful Book for crafting a grant proposal budget and financial plan. It provides a complete budgeting system with clear steps and useful tools.

http://www.amazon.com/Seekers-Toolkit-Nonprofit-Finance-Management/dp/0471391409

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Institute of Fundraising

UK site promotes the profession of fundraising. It supports development of knowledge and standards of those who fundraising. Through its members, and the best practice of fundraising, it engages and influences relevant sectors from the general public through to Government and legislation.

http://www.institute-of-fundraising.org.uk/home/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Writing a Winning Grant Proposal

This article is part of the Adopting Technology Series, a project of Summit Collaborative. Learn more about Summit Collaborative and their resources at the Summit Collaborative Web site.

http://www.techsoup.org/support/articles-and-how-tos

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Internet Fundraising

Tipsheet explaining the main steps to executing a successful online fundraising campaign.

Tipsheet explaining the main steps to executing a successful online fundraising campaign.

http://www.networkforgood.org/npo/holiday/donations/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Open Immediately

Book exploring various topics dealing with Direct Mail fundraising. The author details each topic and gives suggestions for any organization to implement the methods.

Book exploring various topics dealing with Direct Mail fundraising. The author details each topic and gives suggestions for any organization to implement the... (continued)

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Simple Development Systems | Sample Fundraising Appeal Letter Template

Do you struggle with writing your organization's direct mail appeal letter? Loaded with time-tested tips and tools, this handy template will get you started in the right direction. Say goodbye to boring fundraising letters!

Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants... (continued)

Taggedfundraising appealdirect mail appealnonprofit annual appealfundraising / fund developmentfundraisingdonor relationsdirect mail

Matt Hugg, Copywriter for Nonprofits

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania,... (continued)

Organization

Interested inmarketingfundraisingdevelopmentwebcopywritingwritinglettersbrochuresgrantsfacilitator

Rick Spitzenberg

Background: Services provided: Electro Image, LLC is a specialist in fundraising communications including graphic design, commercial printing and direct mail processing for donors and customers. Fundraising PromotionsCost-Effective, Exciting ProgramsWe work with fundraising sales representatives who coordinate extensive fundraising programs for local and... (continued)

Interested inPrintingdirect mailgraphic designMedia and Media Trainingoffice suppliesPromotional Productspublic relationsFundraising and Philanthropic DevelopmentChurch FundraisingFundraising Opportunities

How to write a stunning direct mail package piece by piece

Wed, Mar 26, 2014 at 1pm EDT / 10am PDT

Register Here

Do you have trouble getting people to open your nonprofit appeals?

Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?

Now you can learn how to write a... (continued)

$89.00
Webinar

Taggedappealsdirect mailfundraisingcopywritingenveloperemitenclosuresNonprofit Webinarswebinar

The Ask

The Ask

The Ask is the best tool available when crafting the specific way in which you ask your potential donor to give. In this booklet you'll find face-to-face, one-to-one strategies that must be a part of your annual campaign tactics. In doing so, you will be able to significantly increase your annual campaign results.

$5.00
Resource

Taggedasknonprofitsfundraisingannual fundhelptoolsappealappeal lettersdirect mail

Ron Rescigno

Ron Rescigno is the vice president of Rescigno's Marketing Connections, a full-service marketing firm in Chicagoland.

Interested indonorwebinarcultivationmarketingannual fundfundraisingdesigngraphic designprintwriting

Fundsnet

Fundsnet Online Services is a privately owned Web site created in 1996 for the purpose of providing Nonprofit Organizations, Colleges and Universities with information on international financial resources available on the Internet.

http://www.fundsnetservices.com/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

How to Make Your Form 990-PF Work For You

This article explains how to use the 990-PF as part of a foundation's overall communications strategy.

This article explains how to use the 990-PF as part of a foundation's overall communications strategy.

http://www.guidestar.org/rxa/news/articles/2002/how-to-make-your-form-990-pf-work-for-you.aspx

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Building Your Direct Mail Program

Workbook addressing a system for developing a better direct mail program. The basics on mailing lists, costs, and package contents are included.

Workbook addressing a system for developing a better direct mail program. The basics on mailing lists, costs, and package contents are included.

http://www.amazon.com/Building-Program-Excellence-Raising-Workbook/dp/0787955299

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

UK Fundraising

Aims to help improve the effectiveness of charity and non-profit fundraisers by using new technology. It was the first UK web resource dedicated exclusively to nonprofit fundraisers.

Aims to help improve the effectiveness of charity and non-profit fundraisers by using new technology. It was the first UK web resource dedicated exclusively to nonprofit fundraisers.

http://www.fundraising.co.uk/

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

Mission Minded - Marketing & Communications Resources

A number of important articles on the following topics: 10 Mistakes Nonprofit Organizations Make When Creating Communication Materials, Marketing Plan Outline for Fundraisers, Your Logo Is Not Your Brand (Building Your Brand in Six Easy Steps), 7 Simple Steps You Can Take to Improve Communications About Your... (continued)

Taggedpromotionsdirect mailadvertising glossaryadvertising lawswriting adsclassifieds (newspapersmailing listssigns and displayson-linemarketing

11 Tips to write more original appeal letters

If your appeal letter isn’t pulling in enough money in the last few years, it might be the downturn. It might also be because your appeal letter reads like a grant proposal.

“Most people are other people. Their thoughts are someone else’s opinion, their lives a mimicry, their passions a quotation.” -Oscar... (continued)

Taggedappeal lettersJames altrucherfundraisingdirect mail

Crucial Year End Giving Strategies

Wed, Sep 24, 2014 at 1pm EDT / 10am PDT

According to Blackbaud, most money is raised in the last quarter of the year. Around the holidays, people tend to give more, both online and offline.

This means that your year-end appeal letter is a critical element of your fundraising success. How can you take advantage of this most wonderful time of the... (continued)

$127.00
Webinar

TaggedCrucial Year End Giving StrategiesfreewebinarMazarineMazarine Treyzdirect mailappealsYear End Appealsdevelopmentfundraising

Online Fundraising: Charities, Individuals Use Internet to Increase Donations

Article addressing how online fundraising has grown in popularity and what has been the most effective method of online fundraising.

Article addressing how online fundraising has grown in popularity and what has been the most effective method of online fundraising.

http://www.philanthropyjournal.org/archive/98233

Taggedfund raisingevaluationdonationsphilanthropyin kind givingcorporate sponsorshipsin-kindcapital campaignsdirect mailfundraising planning

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