Challenging Giving Perceptions: Generation Y vs. Baby Boomers

When it comes to fundraising, there seems to be a frenzied dash to solicit Generation Y (also known as Millennials), comprising donors aged 18 to 32 years.

After all, the ALS ice bucket challenge raised millions; Barack Obama’s fundraising success of 2008 and 2012 targeting youth got him elected twice;... (continued)

Taggednonprofitcharityfundraisinggivingdonationmillenialboomersgeneration ytrends

Nonprofit Online Fundraising: Does Your Organization Pass the Test?

Pamela Grow randomly selected 2 non-profits to donate to each week, and then critiqued their online giving process and follow-up. Find out who passed the test!

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Donation Premiums: Do They Work?

Follow the link below for the full article! Summary: Ever wonder if giving premiums or token gifts for donations works? You know, offering labels as an incentive to give, or a T-shirt as a bonus for giving? Well, there’s a lot of controversy surrounding the issue. Here’s what people have found and what the research says.

Taggedpenelope burknon-profitfundraisingresearchgivingdonationdonategiftmailing labelsnote pad

The Universal Tactics of Persuasion & How Non-profits Can Use Them

A look at six universal tactics for persuasion and how the can used by non-profits to persuade donors and grant makers that your organization is worth supporting.


From Microsoft Access to Sumac: A TechSoup CRM Case Study

TechSoup has started a series of case studies that look at what CRM software different non-profits are using, and how they have benefitted. Recently, they asked the Cambridge Self-Help Food Bank about their experience with moving from Microsoft Access to Sumac. Here are some highlights from that interview...


5 Great Fundraising Videos

Follow the link below for the full article! Summary: Ever think of substituting your fundraising letter for a video? There’s no better way to stir emotions and draw people in to tell them a story about your need than a carefully crafted video. Here are 5 great fundraising videos that we hope will inspire you and some tips for getting it just right.

Taggedyoutubeletternon-profitemailfundraisingdonationfundraising videocharity: water

The Incredible Power The Phone: 3 Nonprofit Case Studies and a 400% increase in Donations!

Follow the link below for the full article! Summary: Here are 3 proven ways to increase donations using a simple phone call that does not involve asking for money. Instead, these phone calls are to thank donors, update them and offer encouragement. The results are astounding!


The Business Case for Investment in Microfinance

Microfinance as an industry presents a ‘business’ case for investment, even where profit is not the greatest motivation. When making business decisions, investors value new propositions to identified needs. A ‘bigger’ solution in a larger market, infers more economic opportunity. "Where others see problems,... (continued)


Clever Tactics for Gaining Monthly Donors

The true value of monthly donors is undisputed. Securing just 30 monthly donors at $20 per month may generate only a monthly revenue stream of $600, but over the next 12 months their contributions will add up to $7,200. And time, effort and expenses are saved because there is no need to keep sending repeated “asks”. The... (continued)


Fund needed

Dear General Manager:

Word of God New Life Mission (“WOGNLM”) is an independent, non-profit 501(c)(3) located online, successfully serving people through all Grade since 2005. Staying true to our mission by the Word of God–Word of God New Life Mission cherishes cultivates wonder and inspires confident learners and leaders - we are pleased to offer an... (continued)


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Spirit of Compassion (SOCCA) Celebration and Awards 2014

Date: Saturday, November 15, 2014, 6PM Location: Westin Domain, Austin, TX Our annual Spirit of Compassion Celebration & Awards honor outstanding individuals and organizations who work to end homelessness in Austin. This year’s theme, “There’s No Place Like Home,” will transport you to a place where everyone has a HOME:

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