John Haydon

John Haydon is one of the most sought-after nonprofit digital marketing and fundraising experts, with a sincere passion for changing the world. He works with nonprofits all across the United States and Canada from his home base in Cambridge, MA

He has spoken at the Nonprofit Technology Conference, New England Federation of... (continued)

Interested infacebook marketingemail marketingpinterest marketingsocial media marketingonline fundraisinginternet marketing strategywebsite designconversion strategydonor retentiondonor acquisition

Creating a Monthly Giving Program: A Solution to Donor Retention and Financial Sustainability

Wed, Mar 09, 2016 at 1pm EDT / 10am PDT

According to the Fundraising Effectiveness Report, fewer than 2 of 10 new, first-time donors renew their support of nonprofits and barely 6 of 10 repeat donors are retained. This crisis of donor retention threatens nonprofits in ways that a generation ago were... (continued)

Taggedstewardshipsolicitationon-line givingfundraising / fund developmentcultivationstewardship solicitation on-line giving fundraising / fund development cultivationmonthly givingdonor retention


Fundraising and Donor Management Software For Nonprofits Who Use QuickBooks
Automate your fundraising and keep your donor follow-ups all in one place. Reduce steps in processing donations and have each donor’s history at your fingertips - track emails, phone calls, event attendance, donation history and much more. Try it free.


Interested insoftwarefundraisingonline fundraisingdonor relationsdonor retentioncrmdatabasecloud computingdonation form

Donor Retention Solution Kit

If you’re like most nonprofits, your donor bucket is leaking like a sieve.

  • After the first gift, your bucket of first-time donors will be only about a quarter full.
  • Median retention for all donors is just 43%.
  • For multi-year donors it will be just a little over half full. *The likelihood a donor will make... (continued)

Taggedclaire axelradclairificationfundraisingdonor retentionretentiongratitudedonor acknowledgmentrenewalDonor relationshipsstewardship

10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained

Wed, Mar 30, 2016 at 1pm EDT / 10am PDT

Donations made online is one of the fastest-growing gift channels. While it's not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren't operating according to best practices for user-experience and donor stewardship, you... (continued)

Taggeddonor retentiononline fundraisingretentionstewardshipfundraisingnonprofitdonation form

How Social Technology Can Improve Donor Engagement & Retention

Tue, Jul 29, 2014 at 1pm EDT / 10am PDT

This session will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the... (continued)


Taggeddonor retentiondonor engagementsocial mediafundraisingdonorsNonprofit Webinarswebinarnptechtech tuesday

Donor Thank You Calls EBook and Sample Script + FAQs, Tips and Who to Call

What’s Inside:

8 Most Frequently Asked Questions about Thank You Calls
6 Most Important Elements of a Great Thank You Call
Most Important Donors to Call
Donor Thank You Call Sample Script
A Word about Thankathons: Good, Bad and Ugly
A Call is a Terrible Thing to Waste: What to Do After... (continued)


Taggedfundraisingdonor cultivationdonor retentionsustainable fundraisingdonor stewardshipthank you callgratitudefundraising / fund developmentconsulting

Creative Ways to Thank Your Donors and Keep Them for Life

Everything You Need to Know to Wow Your Supporters and Sustain Your Nonprofit – Today and Tomorrow

Why you should get this Special Guide

You want to create long-lasting relationships with your supporters in order to sustain your nonprofit. Acquisition is simply a foot in the door. Retention is the... (continued)


Taggedthanking donorsthankingthank you lettersthank youstewardshipfundraising / fund developmentfundraisingdonor stewardshipdonor retentiondonor acknowledgment

10 Tips for Donor Retention

Ten tips for keeping current donors and for increasing their level of giving.

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants You a nonexclusive, personal, noncommercial, non-sublicenseable, non-transferable, limited right and license to view, use, display and adapt for your own personal use such Paid... (continued)

Taggedfund developmentdonationsdonorsdonor retentionfundraising / fund developmentfundraisingdonor relationsconsultingadvisor

The Ultimate Loyalty Retention Fact Book

The Ultimate Loyalty Retention Fact Book

In this booklet you will find best practices for fundraising, loyalty, engagement, and retention. If you're looking for simple solutions that generate increased loyalty and revenue, this is where to find them.


Taggeddonorretentiondonor retentionloyaltydonor loyaltyannual appealannual fundnonprofit

Your ‘Easy Money’ Strategy: 9 Keys to Retaining Donors

Wed, Mar 25, 2015 at 1pm EDT / 10am PDT

This Webinar is all about how strategic donor-centered stewardship will improve your donor retention. This is big! If you can retain just 10% more of your supporters you can increase their lifetime value by 200%.

Are you even measuring donor retention, or just dollars raised? The problem with the latter is... (continued)


Taggeddonor retentionretentionwebinargratitudeclairificationmajor giftstewardshipdonor centerednext giftrenewal

50 Ways to Move Your Donor - Cultivation and Stewardship Solution Kit

A Complete Cultivation and Stewardship Solution Kit that gets you to ‘Yes’ with Finesse

Why you should get this Solution Kit

You are likely familiar with the song, ’50 Way to Leave Your Lover’ from the inimitable Paul Simon.

Well, there are no doubt just as many ways to leave your... (continued)


Taggedclaire axelradclairificationdonor cultivationmajor giftsfundraisingstewardshipdonor stewardsipcultivationannual givingannual campaign

How to Cultivate an Attitude of Gratitude and Keep Your Donors - a hands-on, practical donor acknowledgement and retention workbook

I’ve taken everything I’ve learned about donor acknowledgement over the years and tucked it into one handy no-nonsense guide on the practice of gratitude. Everything from how to persuade your leadership of the value of putting resources... (continued)


Taggedfundraisingretentionthank youstewardshipdonor cultivationdonor retentionrelationship buildingconsultingfundraising / fund developmentacknowledgement

Creative Thank You's: Boost Donations with an Attitude of Gratitude

Wed, Jul 01, 2015 at 1pm EDT / 10am PDT


Creating long-lasting relationships and inspiring donors to give again and again is not as easy as you might think. What do donors want? It’s simple really: to feel truly appreciated with a heartfelt thank you. However, it’s deceptively simple. Why? You want your donors to feel... (continued)

Taggedacknowledgement policiesdonor retentiondonor acknowledgementdonor relationsdonor appreciationgratitudenonprofitsretentionthanking donorsthank you letter

A Donor is a Terrible Thing to Lose: Secrets to Getting More and Bigger Gifts

Wed, Apr 02, 2014 at 1pm EDT / 10am PDT

This Webinar is all about how strategic donor-centered stewardship will improve your donor retention. This is big! If you can retain just 10% more of your supporters you can increase their lifetime value by 200%.

Are you even measuring donor retention, or just dollars raised? The... (continued)

TaggedNonprofit Webinarsstewardshipdonor retentionretentionacknowledgmentgratitudedonor-centered fundraisingfundraisingcultivationdonor cultivation

Abigail Harmon

Abigail Harmon helps nonprofits find fundraising solutions as an associate at Mersky, Jaffe & Associates. In addition, she writes and edits the weekly MJA Blog, Resources. Subscribe by clicking here and proving you are not a... (continued)

Interested infundraisingconsultantfundraising / fund development professional servicescampaign managementcapital campaignannual fundnonprofit consultantmajor givingdonor cultivationdonor retention