John Haydon

John Haydon is one of the most sought-after nonprofit digital marketing and fundraising experts, with a sincere passion for changing the world. He works with nonprofits all across the United States and Canada from his home base in Cambridge, MA

He has spoken at the Nonprofit Technology Conference, New England Federation of... (continued)

Interested infacebook marketingemail marketingpinterest marketingsocial media marketingonline fundraisinginternet marketing strategywebsite designconversion strategydonor retentiondonor acquisition

Creating a Monthly Giving Program: A Solution to Donor Retention and Financial Sustainability

Wed, Mar 09, 2016 at 1pm EDT / 10am PDT

According to the Fundraising Effectiveness Report, fewer than 2 of 10 new, first-time donors renew their support of nonprofits and barely 6 of 10 repeat donors are retained. This crisis of donor retention threatens nonprofits in ways that a generation ago were... (continued)

Taggedstewardshipsolicitationon-line givingfundraising / fund developmentcultivationstewardship solicitation on-line giving fundraising / fund development cultivationmonthly givingdonor retention

A Donor is a Terrible Thing to Lose: Secrets to Getting More and Bigger Gifts

Wed, Apr 02, 2014 at 1pm EDT / 10am PDT

This Webinar is all about how strategic donor-centered stewardship will improve your donor retention. This is big! If you can retain just 10% more of your supporters you can increase their lifetime value by 200%.

Are you even measuring donor retention, or just dollars raised? The... (continued)

$37.00
Webinar

TaggedNonprofit Webinarsstewardshipdonor retentionretentionacknowledgmentgratitudedonor-centered fundraisingfundraisingcultivationdonor cultivation

Donor Retention Solution Kit

If you’re like most nonprofits, your donor bucket is leaking like a sieve.

  • After the first gift, your bucket of first-time donors will be only about a quarter full.
  • Median retention for all donors is just 43%.
  • For multi-year donors it will be just a little over half full. *The likelihood a donor will make... (continued)
$37.00
Resource

Taggedclaire axelradclairificationfundraisingdonor retentionretentiongratitudedonor acknowledgmentrenewalDonor relationshipsstewardship

Creative Ways to Thank Your Donors and Keep Them for Life

Everything You Need to Know to Wow Your Supporters and Sustain Your Nonprofit – Today and Tomorrow

Why you should get this Special Guide

You want to create long-lasting relationships with your supporters in order to sustain your nonprofit. Acquisition is simply a foot in the door. Retention is the... (continued)

$37.00
Resource

Taggedthanking donorsthankingthank you lettersthank youstewardshipfundraising / fund developmentfundraisingdonor stewardshipdonor retentiondonor acknowledgment

How to Cultivate an Attitude of Gratitude and Keep Your Donors - a hands-on, practical donor acknowledgement and retention workbook

I’ve taken everything I’ve learned about donor acknowledgement over the years and tucked it into one handy no-nonsense guide on the practice of gratitude. Everything from how to persuade your leadership of the value of putting resources... (continued)

$47.00
Resource

Taggedfundraisingretentionthank youstewardshipdonor cultivationdonor retentionrelationship buildingconsultingfundraising / fund developmentacknowledgement

Creative Thank You's: Boost Donations with an Attitude of Gratitude

Wed, Jul 01, 2015 at 1pm EDT / 10am PDT

SUMMARY

Creating long-lasting relationships and inspiring donors to give again and again is not as easy as you might think. What do donors want? It’s simple really: to feel truly appreciated with a heartfelt thank you. However, it’s deceptively simple. Why? You want your donors to feel... (continued)

Taggedacknowledgement policiesdonor retentiondonor acknowledgementdonor relationsdonor appreciationgratitudenonprofitsretentionthanking donorsthank you letter

Abigail Harmon

Abigail Harmon helps nonprofits find fundraising solutions as an associate at Mersky, Jaffe & Associates. In addition, she writes and edits the weekly MJA Blog, Resources. Subscribe by clicking here and proving you are not a... (continued)

Interested infundraisingconsultantfundraising / fund development professional servicescampaign managementcapital campaignannual fundnonprofit consultantmajor givingdonor cultivationdonor retention