Anatomy of a Fundraising Appeal Letter + Sample Template

Why you should get this Guide

This is a simple, step-by-step guide to crafting a killer appeal letter. Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn.... (continued)


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How to Triumph at Fundraising: The Strategy and Tools for Success

Follow the link below for the full article! Summary: Need to improve fundraising? Here, we summarize the research to bring you a strategy that puts you on the path towards successful fundraising, along with the tools and resources to help you get each stage of that strategy right.

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Making a Scene: The Recipe for a Great Fundraising Letter

Follow the link below for the full article! Summary: Want your fundraising letter to have an impact? Replace that dry introduction with a story that bring the reader into your world and helps them see the importance of what you do. Includes three examples.

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Creating the “Perfect Donor Experience”

Follow the link below for the full article! Summary: Did you know that a a typical non-profit will lose 50% of its donors between the first and second donation, and up to 30% per year thereafter. It’s time to switch gears and start focusing on the donors you’ve already got. It’s all about creating the perfect donor... (continued)

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How to Segment Your Donors & Personalize Communication to get Higher Response Rates

In smaller non-profits, board members can craft a personalized letter for every donor. With larger organizations, however, this is impossible. It’s unlikely your board knows every donor personally, and who has the time to write that many letters? So, what’s the solution?

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