Wed, Feb 22, 2017 at 1pm EDT / 10am PDT
Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will... (continued)
Tue, Aug 05, 2014 at 1pm EDT / 10am PDT
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that... (continued)
Nearly 20 years ago, we started offering integrated marketing solutions to small and mid-sized businesses across the country. But, it didn’t take long for our founder and CEO, Jay Wilkinson, to recognize that nonprofits could benefit greatly from our services. Having been active in the nonprofit community for most of his life, Jay made a steadfast commitment to help... (continued)
I'm the VP of Digital at CCAH, an award winning multichannel direct response firm specializing in nonprofit fundraising. I lead the digital and mobile teams in the Interactive Department and have an extensive background in cross-channel marketing and advocacy integration.
I ensure that each of our clients and staff have... (continued)
Tue, Apr 29, 2014 at 1pm EDT / 10am PDT
There is no such thing as a single channel person. You, me, our donors, no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their... (continued)
Internet advertising is one of the most effective ways of reaching a broad audience. This SEA Tip Sheet will introduce you to Google AdWords, Google's service for keyword-based advertising. It will also explain how non-profits can gain access to a Google grant to receive free advertising.
You know your organization has a great story to tell--and what's more, you know that storytelling is a key way to engage donors and raise more funds. But HOW do you go about it? We're happy you asked...
The Nonprofit Tagline Database features more than 4,800 organizational, program, fundraising campaign, and special event taglines. Users can scan taglines by organizational focus or tagline type, or drill down into specific sets via the search tool.
Tips to improve Google AdWords performance.
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No better way than asking them. Our Millennial Blogger, Kadi McDonald, gives advice on how your organization can attract their attention. They can be a tough crowd!
Why you should get this Guide
If you don’t have a blog yet, you should get one. Pronto! Yup, I think they’re that important for nonprofits in today’s market place..
I truly want you to do this, and I don’t want it to kill you. So I’m going to give you some easy... (continued)
Would you like to know which stories resonate most with your donors?
Would you like to have an endless grab bag of stories for your enewsletter, annual report, and appeal letters?
Would you love to practice your writing until it's as compelling as possible for your cause?
Then creating a blog for your nonprofit... (continued)