Wed, Feb 22, 2017 at 1pm EDT / 10am PDT
Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will... (continued)
Tue, Aug 05, 2014 at 1pm EDT / 10am PDT
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that... (continued)
Nearly 20 years ago, we started offering integrated marketing solutions to small and mid-sized businesses across the country. But, it didn’t take long for our founder and CEO, Jay Wilkinson, to recognize that nonprofits could benefit greatly from our services. Having been active in the nonprofit community for most of his life, Jay made a steadfast commitment to help... (continued)
I'm the VP of Digital at CCAH, an award winning multichannel direct response firm specializing in nonprofit fundraising. I lead the digital and mobile teams in the Interactive Department and have an extensive background in cross-channel marketing and advocacy integration.
I ensure that each of our clients and staff have... (continued)
Tue, Apr 01, 2014 at 1pm EDT / 10am PDT
There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social... (continued)
Tue, Apr 29, 2014 at 1pm EDT / 10am PDT
There is no such thing as a single channel person. You, me, our donors, no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their... (continued)
Internet advertising is one of the most effective ways of reaching a broad audience. This SEA Tip Sheet will introduce you to Google AdWords, Google's service for keyword-based advertising. It will also explain how non-profits can gain access to a Google grant to receive free advertising.
You know your organization has a great story to tell--and what's more, you know that storytelling is a key way to engage donors and raise more funds. But HOW do you go about it? We're happy you asked...
Follow the link below for the full article! Summary: Need some fresh ideas to help make your newsletter gets read and has an impact? Here are 8 unique and practical ideas from some noted non-profit consultants, writers and marketing experts.
You know you need to create great visuals to accompany your social media posts, blog articles, email blasts - and more. But you don't know PhotoShop and you can't hire a graphic designer!
Don't fear - the The Ultimate Nonprofit Guide to Creating Great Social Media Graphics is here!
Why you should get this Guide
You’ll learn how to boost awareness of your cause, find new constituents, learn more about your current supporters and build engaging relationships with folks who can take your nonprofit to the next level.
**Blogging will make it easy for you to take... (continued)
You owe it to your organization and to yourself to attend this session where Bruce Burtch will present his steps for setting up successful cross-sector partnerships. Get your questions ready now!
We find exhaustive lists, well, exhausting. Since we want to avoid exhaustion, this section is designed as a “Best Of” rather than a “here’s everything.” We only add resources that we feel are the very best around. If we can’t say with confidence that it’ll bring clarity and focus to the work of our fellow nonprofit marketers, it doesn’t... (continued)
Goals for this session: Understand the role of marketing communications, Role of Research, Review the elements of a marketing communications plan, and Create a strategic marketing communications plan