State Your Case — Create Advocacy Messages That Get Results

Wed, Dec 02, 2015 at 1pm EDT / 10am PDT

What will happen the next time you have the opportunity to connect with an elected official or other potential sponsor? Imagine that s/he is standing in front of you, curious and asks: "How can I help?" What will you say?

To create lasting and sustainable change, you need strong advocacy and... (continued)

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Jayne Cravens

Jayne an internationally-recognized consultant, researcher and trainer regarding communications, volunteer involvement / community engagement, and management for nonprofits, NGOs, and government initiatives. She is most well-known as a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual team work, online mentoring,... (continued)

Interested incommunicationspublic relationsmedia relationsvolunteer managementvolunteer engagementsocial justicehuman rightswomen

Bruce Hennes

Bruce Hennes has over 35 years' experience working in politics and public relations. His firm now counts among their current and former clients such organizations as Kenyon College, Kent State University, Akron General Health System, The Greater Cleveland Regional Transit Authority, KeyBank, Northeast Ohio Regional Sewer District, The Jewish Community Federation of... (continued)

Interested inCrisis CommunicationsMedia Trainingpublic relationsPresentation Trainingconsultants

Benchmark Against Leading Practice: Marketing Checklist

The Marketing Best Practices Checklist is a self-assessment instrument that helps nonprofit organizations identify capacity strengths and challenges and establish capacity building goals in the area of marketing and public relations. Results from the checklist can be used to guide the development of an annual... (continued)

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Taggedcapacity buildingbrand identitymarketingpublic relationscommunicationschecklistadministrativephilanthropyvolunteerism & grantmaking foundationscharity & volunteerism promotion

Rules of Social Engagement: A Process Flow

Article from Edleman Digital asking the questions: What are the first steps that brands need to take to engage the social public? What’s the difference between responsive and proactive engagement? How do brands determine when to engage and in what manner?

http://www.meltwater.com/products/meltwater-buzz-social-media-marketing-software/

Taggedmarketingpublic relationssocial mediaengagementcommunity improvement & capacity buildingmanagement & technical assistancetechnologycommunications / connectivityadministrativeinternet

Elevator Speech - 4 Easy Steps to Promoting your Organization

Do you need your board or staff (or even volunteers) to help create a buzz for your organization throughout the community? Use this simple format to help everyone in your organization create their own elevator speech to promote your organization.

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License.

The Sharing Entity offering such Paid Content... (continued)

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The Spin Project

Information on accessible and affordable strategic communications consulting, training, coaching, networking opportunities and concrete tools, especially for social justice nonprofits.

http://www.spinproject.org/

Taggedmarketing / brandingmarketingpublic relationsmedia

EXBROOK Editorial : Design : Strategy

EXBROOK is a San Francisco design studio that partners with entrepenurial, social, and cultural organizations to communicate ideas, build brands, and innovate services. For non-profits we advise on communication strategy, public identity, and the use of editorial design to shape public perception and mobilize people into action.

http://www.exbrook.com/

Taggedpublic relationscommunicationsconsultantadvocacyconsulting supportorganizational managementmarketing / branding professional servicesprofessional servicesadvocacy consultants

Communications Consortium Media Center

CCMC is a public interest media center dedicated to helping nonprofit organizations use media and new telecommunications technologies as tools for public education and policy change. The firm offers communication and dissemination strategies, media training, message development, crisis management and skills development.... (continued)

Taggedprofessional servicesadvocacy consultantspublic relationscommunicationsconsultantadvocacyconsulting supportorganizational managementmarketing / branding professional services

Radiant Communications, Inc.

Radiant is a small, Washington-based public-interest communications firm. It serves nonprofits and foundations and specializes in audience research and message development, media relations, communications evaluation, and communications training programs and workshops.

http://www.hugedomains.com/domain_profile.cfm?d=radiantstrategies&e=com

Taggedpublic relationscommunicationsconsultantadvocacyconsulting supportorganizational managementpublic relations professional servicesprofessional servicesadvocacy consultants

Stateline

Web site staffed entirely by professional journalists as a resource for those interested in state government. It provides timely tips and research material on state policy innovations and trends, providing more informative and useful information to consumers. Readership has grown far beyond our original target audience and now includes thousands of... (continued)

Taggedcommunicationsadvocacyetc.)assistance (sources of free info & materials)news (sources to read news/media)newsgroups (findingusingnewsletters (free)reference materials (dictionarieson-line search tips

Lipman Hearne

The firm provides comprehensive communications services with a focus on nonprofit clients. It offers services in advertising and direct mail, branding and consulting, fundraising communications, graphic identities, market research and planning, media and public relations, publications, Web sites and interactive media.

The firm provides... (continued)

Taggedpublic relationscommunicationsconsultantadvocacyconsulting supportorganizational managementmarketing / branding professional servicesprofessional servicesadvocacy consultants

Advocacy 2.0 Guide: Tools for Digital Advocacy

The Advocacy 2.0 Guide (Tools for Digital Advocacy) describes some of the best techniques and tools that digital activists - and others who wish to learn from this subject - can use as part of their online advocacy campaigns. While our previous guide (Blog for a Cause!) focused on the effective use of blogs as an... (continued)

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No-Brainers on Public Speaking

Video demonstrating how to organize ideas, analyze an audience, communicate at clear message, and make use of supportive materials and technology.

Video demonstrating how to organize ideas, analyze an audience, communicate at clear message, and make use of supportive materials and... (continued)

Taggedpublic relationsadvocacylobbyingpolitical actionactivismcommunicationpublic speakingprogramorganizing support

Center for International Media Action (CIMA)

This website is designed as an information-exchange and networking center for people and organizations who are challenging the corporate-driven media through activism, education, research, organizing and policy advocacy. It supports efforts to forge policies and infrastructures that allow people to communicate within and beyond their communities.

http://www.mediaactioncenter.net/

Taggedpublic relationsadvocacylobbyingpolitical actionactivismprogramorganizing support

Advocacy Institute

For over 20 years, the Advocacy Institute has helped social justice leaders in the U.S. and abroad work more effectively for change through training in advocacy skills, networking with other activists, and one-on-one coaching.

For over 20 years, the Advocacy Institute has helped social justice leaders in the U.S. and abroad work more... (continued)

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DataCenter: Research for Justice

Data Center collaborates with social justice campaigns and grassroots networks, providing research, analysis and training that informs campaign strategy and action.

http://www.datacenter.org/

Taggedpublic relationsadvocacylobbyingpolitical actionactivismorganizing support

Global Voices Advocacy Online

Global Voices Advocacy is a project of Global Voices Online. We seek to build a global anti-censorship network of bloggers and online activists throughout the developing world that is dedicated to protecting freedom of expression and free access to information online. Global Voices Advocacy publishes daily news updates on freedom... (continued)

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Using Strategic Communications to Support Families

Article providing comprehensive information on improving advocacy communications. It includes tools to prepare media plans, press releases and press conferences.

Article providing comprehensive information on improving advocacy communications. It includes tools to prepare media plans, press releases and... (continued)

Taggedpublic relationsadvocacylobbyingpolitical actionactivismprogramorganizing support

Board Member's Guide to Lobbying and Advocacy

Nonprofit board members are uniquely positioned to be effective and influential lobbyists. This guide spells out how your board can use their power and privilege to move your nonprofit's work forward.

http://www.amazon.com/Nonprofit-Board-Members-Lobbying-Advocacy/dp/0940069393

Taggedpublic relationsadvocacylobbyingpolitical actionactivismtrustee / director / board memberorganizing supportexecutive

Alliance of Nonprofit Mailers

A national coalition of nonprofit organizations sharing a vested interest in nonprofit postal policy. The Alliance is the primary representative of nonprofit mailers before the Postal Rate Commission, at US Postal Service (USPS) Headquarters, and on Capitol Hill. Website has a sectioon on Eligibility Restrictions: What You Need... (continued)

Taggedpublic relationsadvocacylobbyingpolitical actionactivismmarketing / brandingadvertising / promotionprogramorganizing support

National Federation of Independent Business (NFIB)

NFIB influences public policy at the state and federal level, and to be the resource for small and independent business in America. The Tools and Tips section provides an abundance of articles relating to marketing and sales with specific topics that include Creative Ideas Don't Have to Be Costly, Take... (continued)

Taggedadvocacyetc.)assistance (sources of free info & materials)news (sources to read news/media)newsgroups (findingusingnewsletters (free)reference materials (dictionarieson-line search tipsreferences

Designing and Marketing Your Programs

Program services to clients are the primary reason that the nonprofit exists. It's critical to know how to plan and market programs. People often consider marketing to be the same as advertising. It's not. Advertising is only one part of marketing. Marketing is the wide range of activities involved in making sure that... (continued)

Taggedpublic relationscommunicationsmedia relationsmanaging your public imagemanaging media relationsevaluating communications strategies

Green Media Toolshed

Building and strengthening the communications infrastructure for the environmental movement. Green Media Toolshed is committed to providing tools and managing the communities' media assets (assets can be a variety of intellectual property, artwork, or hardware) to improve the effectiveness of communications between environmental groups... (continued)

Taggedpublic relationscommunicationsmedia relationsmanaging your public imagemanaging media relationsevaluating communications strategies

Survey Design

Article explaining the steps of survey design including sample selection, avoiding biased samples, sources of data collection, and questionnaire design.

http://www.surveysystem.com/sdesign.htm

Taggedsurveypublic relationsadvocacycase studyplanning research designmethods: appreciative inquiryfocus groupsquestioningquestionnaireanalyzing

Planning and Facilitating Meetings

Article addressing a checklist to prepare and focus meetings for greater effectiveness. Some sections cover meeting roles, organization, evaluation, and good meeting participation.

Article addressing a checklist to prepare and focus meetings for greater effectiveness. Some sections cover meeting roles, organization,... (continued)

Taggedpublic relationscommunicationsadvocacyexternalnull

Driving Performance Through Knowledge Management

This article discusses the two sides of knowledge management: capturing organizational knowledge; and the leveraging and re-use of that knowledge. A well-designed KM system must attend to both sides of this equation.

This article discusses the two sides of knowledge management: capturing organizational... (continued)

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