"Surround Sound" Fundraising Campaigns

Tue, Apr 29, 2014 at 1pm EDT / 10am PDT

There is no such thing as a single channel person. You, me, our donors, no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their... (continued)

TaggedNonprofit Webinarsfundraisingphilanthropymultichannel campaignsnonprofit marketingstrategic marketing communicationswebinartech tuesday

Why Knowing Your Audience Is Your Most Important Knowledge Asset

When it comes to nonprofit fundraising and communications, there's really only one tool that you need to have - an audience profile! You must know who you're talking to in order to be effective and achieve your goal.

This post will explain how you can put together an audience profile and... (continued)

Taggedfundraisingnonprofit communicationsstrategic marketing communicationsstorytelling

Ivana Braga

Journalist | Fulbright Humphrey Fellow | Communications Strategist | Human Rights Advocate | Brazilian and Aunt·

Interested insocial mediaadvocacyfundraisingblogcapacity buildingfundraising / fund developmentgrant writing & proposal developmentstrategic marketing communications

Creating a Strategic MarComm Plan

Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where it seems that everything is changing at an accelerated pace.

The controllable flow of information through easily identified channels is disappearing. This makes a strategic MarComm Plan even more valuable.

Enjoy this fast... (continued)

Taggednonprofit marketing communication planstrategic marketing communicationspsychology and nonprofit communicationsemotional triggers

A Clear and Compelling Mission

A nonprofit organization's mission statement must be current, clear, memorable, and compelling. This article discusses the importance of reviewing your nonprofit's mission and, if necessary, strengthening it.

Taggednonprofitmanagementstrategic marketing communicationsleadershipboard of directorscase statements

SEA Tip Sheet #2: Twitter 101

Twitter can be used by NGOs to quickly share information, promote activities, and build relationships. This SEA Tip Sheet provides an introductory guide on how to leverage Tweeting to increase exposure for NGOs and their causes.

Taggedcommunicationsocial mediastrategic marketing communicationsnonprofit marketingsocial enterprise associates

How to Write a Great Blog with Amazing Content for Your Non-Profit

Why you should get this Guide

You’ll learn how to boost awareness of your cause, find new constituents, learn more about your current supporters and build engaging relationships with folks who can take your nonprofit to the next level.

**Blogging will make it easy for you to take... (continued)


Taggedclaire axelradclairificationblogbloggingmarketing/brandingcontent marketingwritingsocial mediacommunicationsstrategic marketing communications

How to Promote Your Blog to Build Your Reputation and Supporter Base**

Why you should get this Guide

One of the key reasons you need a blog is to create a hub for fresh, remarkable content that will drive folks to you – like bees to honey.

Another key reason is to take advantage of the interactive nature of blogs – the way they offer a natural means for... (continued)


Taggedblogbloggingpromotionmarketing communicationsstrategic marketing communicationssocial medianonprofit marketing communicationsinfluencersadvocatesonline fundraising

Creating a Strategic Marketing Communications Plan

Goals for this session: Understand the role of marketing communications, Role of Research, Review the elements of a marketing communications plan, and Create a strategic marketing communications plan


Taggedmarketingnonprofit marketingmarketing communications planmarketig research processstrategic marketing communications

J Campbell Social Marketing - Marketing With Social Purpose

I’m Julia Campbell, Principal and Founder of J Campbell Social Marketing.

I started working with nonprofits after serving two years with the United States Peace Corps in Senegal, West Africa. While there, I worked with many NGOs and found their work inspiring and fulfilling.

Since returning from Africa, I have served as a one-woman... (continued)


Interested insocial mediacommunicationsstrategic marketing communicationsonline fundraisingnonprofit marketing

Kelly Morrison Pop, CFRE

As an executive leader in the nonprofit sector for nearly twenty years, Kelly Morrison Pop, CFRE has inspired support of vital causes, reaped valuable wisdom in board rooms, and garnered important pro-bono work on behalf of nonprofit missions. She has raised millions of dollars for important philanthropic causes and orchestrated from the ground level the... (continued)

Interested inleadershipexecutive coachingfundraisingdevelopmentgovernance & boards of directorsboardsboard of directorseducationconsultantexecutive director

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