How to Captivate and Engage Constituents with Your Website

Wed, Feb 22, 2017 at 1pm EDT / 10am PDT

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will... (continued)

Taggedwebsitenonprofit marketingfundraisingcapacity buildingnonprofit technologynonprofit websiteslanding pagesonline fundraising


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4 Rules and a Template for the Perfect, Donor-Friendly Website

Follow the link below for the full article! Summary: Need to make your website more donor-friendly? Here are four rules and a template to get you thinking about some changes you can make to help your website turn visitors into supporters.

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A Picture is Worth a Thousand Donations: How Pictures Cause Donors to Act

Follow the link below for the full article! Summary: Pictures can be an incredibly powerful tool of change. They can cause someone to understand the importance of what you do and, more importantly, to act. Here are 3 ways you can use pictures to get donor to act.

Taggedfundraisingabout nonprofitswebsitemarketingnonprofitcharitypicturestory tellingphotographs

Google for Nonprofits Website

Apply for the Google for Nonprofits program and get access to exclusive products and resources to help your organization expand its impact.

•Free or discounted version of Google Apps for your organization
•Free Adwords advertising
•Premium branding and increased uploads on YouTube
•Free licensing for Google Earth, SketchUp, and Maps API


The Science Behind Good Storytelling

Storytelling is part of our evolution. Taking the reader on a journey, so they can be part of a person’s struggle and happy ending, can work wonders for non-profits!


6 Tools for Creating Interactive Educational Materials to Serve Your Mission and Reach Your Stakeholders

Whatever your mission, there are interactive tools to help you build engaging educational experiences for your constituency and donors. We’ll share six types and tons of great sites.


Going Mobile: A How-to Guide for Nonprofits

Follow the link below for the full article! Summary: Thinking about making a mobile version of your organization’s website or developing an app so that people can get your content on their mobile devices? Here is some advice and tips to get you started.

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Improving Accessibility: 5 Keys to Website Design

Follow the link below for the full article! Summary: In order to ensure that your message reaches the widest audience, you want to make sure that web information is available to all users, including those who have a physical or cognitive impairment. In this article, we tell you 5 ways to do this.


Five ways to effective web writing

A guide - specifically for nonprofits - to writing well for the web. Learn how to keep your online visitors engaged with these five easy to follow tips.

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Mary M. Rydesky

Background: Transition Management was founded in 1975 by Mary M, Rydesky, MLS, MBA. An information management expert in healthcare, she has worked in academic, non-profit, & start-up organizations as well as publicly traded, global firms. She has experienced first-hand the impact of economic changes on philanthropy, volunteer retention, & morale.A Certified Public... (continued)

Interested inOrganizational ChangeTrainingExecutive Coaching/MentoringSustainabilityWorkforce Development Administration/managementInternet tools (social mediawebsiteePublishing)E-marketing

How to promote your website

A guide - specifically for nonprofits - to using your website to increase outreach. Just a little time spent promoting your content, creating a community, and tweaking your website can lead to significantly more visitors. In 4 steps I’ll cover the essentials of how to promote your website.

Taggedinternet and the webtechnologywebsitewebinternetwebsitesimprove websitewebsite tipsbetter website

How to Impress the Wired Wealthy and Capitalize on the Rise in Online Giving.

Follow the link below to read the full article! Summary: It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy (a reported 1% of donors that are responsible for 32% of non-profits annual gifts) are among those that prefer giving online

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Comparison of Top 10 Social Fundraising Websites

Follow the link below for the full article! Summary: A comparison of price and features of the top 10 peer-to-peer, social fundraising websites. Includes an example fundraising page for each.

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Online Communications for Change

It would be quite pointless to begin any discussion on how to effectively use online communications if we were to start by focusing on the technologies that are available to organizations without first examining the context within which organizations operate. Without an understanding of this context, organizations risk becoming... (continued)

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