3 Writing Strategies That Will Help You Raise More Money

Wed, May 03, 2017 at 1pm EDT / 10am PDT

How confident do you feel about your writing? It's an important skill every non-profit professional should have at their disposal for fundraising. Writing that raises money is more for a science than an art, and this webinar will break down three important strategies that you can use in your writing... (continued)

$9.99
Webinar

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Anatomy of a Fundraising Appeal Letter + Sample Template

Why you should get this Guide

This is a simple, step-by-step guide to crafting a killer appeal letter. Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn.... (continued)

$77.00
Resource

Taggedconsultingfundraisingannual fundfundraising / fund developmentwritingnonprofit annual appealfundraising samplefundraising letterfund developmentconversation

Anatomy of an Annual Appeal: Create Your Compelling Fundraising Offer

Wed, Oct 26, 2016 at 1pm EDT / 10am PDT

The Big Picture + Practical Tips
Writing a compelling fundraising letter can be tricky. It’s not the same kind of writing as a brochure, annual report or grant proposal. But it’s not rocket science – it’s something you can easily learn; just not something most of us are taught. In this... (continued)

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"Writing to Make a Difference"

Writing to Make a Difference is a handy step-by-step guide to using your writing to make your organization (and you) more successful — right now. It includes 25 accessible and memorable chapters packed with in-demand information that’s bound to help you and your organization leap... (continued)

$9.99
Resource

Taggedmarketingfundraisinggrant writingbrandingeditingwritingcommunicationscapacity-buildingcopywritinggrantwriting

Advancing Your Career Through Writing and Speaking

Wed, Jul 09, 2014 at 1pm EDT / 10am PDT

Whether you are a consultant wanting to market your business or a nonprofit staff member hoping to "get noticed," the old academic warning, "Publish or Perish," is appropriate for you. Consultants and practitioners who have published books are more recognized, can command higher salaries and fees, and feel... (continued)

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Matt Hugg, Copywriter

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania, Eastern... (continued)

Interested inwritermarketingwritingdirect mailemailcopywritingweb writingnaming and brandingmarketing / branding

Hemingway App

Here's an interesting app for editing writing, especially copywriting. It points out passive, confusing and long sentences, as well as unnecessary words.

http://www.hemingwayapp.com/

Taggedwritingcopywritingmarketingemail

rick horowitz

Background: Call on Prime Prose.

Rick Horowitz is an award-winning writer with stellar communications skills across a wide range of media. He's also a nationally known writing coach and trainer whose perceptive eye and practical approach offer you immediate improvements and long-term growth. He brings to Prime Prose a background in journalism -- online, print,... (continued)

Interested inwritingeditingmessagingteachingtrainingSpeechwritingGhostwriting

Are You Ready to Get Published

How to determine when you are ready to write a book and how to get it published. form the author of more than a dozen books, published by three publishing companies, and one self-published book..

$0.99
Resource

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Designing Effective Action Alerts for the Internet

Article offering tips on a well-designed call to action, which can be a useful way to communicate with members and invite participation in an advocacy campaign.

Article offering tips on a well-designed call to action, which can be a useful way to communicate with members and invite participation in an advocacy campaign.

http://polaris.gseis.ucla.edu/pagre/alerts.html

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Five Ways to Improve Your Web Copy Immediately

Article addressing tips to elevate search ranking and attract qualified traffic by writing good copy.

Article addressing tips to elevate search ranking and attract qualified traffic by writing good copy.

http://www.marketingprofs.com/print.asp?source=/5/kranz4.asp

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Recall Ability: Web Content Versus Print Content

Study findings comparing the printed page to the computer screen. A key finding is that individuals have a better ability to recall after viewing materials in print rather than on screen.

Study findings comparing the printed page to the computer screen. A key finding is that individuals have a better ability... (continued)

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Jabberwocky Junkies

This article discusses the use of buzzwords and how they can hinder or misconstrue communication.

This article discusses the use of buzzwords and how they can hinder or misconstrue communication.

http://www.tgci.com/archive

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Strategic Frame Analysis

Article helps advocates communicate their message better to all audiences. It is designed to improve letters, issue briefs and press releases.

Article helps advocates communicate their message better to all audiences. It is designed to improve letters, issue briefs and press releases.

http://www.frameworksinstitute.org/sfa.html

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Free Grantseeker's Checklist

Compiled by CD Publications' senior editors, the Grantseeker's Checklist provides 30 key checkpoints to help you submit a strong grant application. CD Publications has been guiding clients through the maze of public and private funding for over 50 years, and this brief "safety check" reflects the company's experience in the field.

http://www.cdpublications.com/index.php?mod=samples

Taggedgrantsfoundationswritingseekingprivatepublicprofessional servicesfundraising / fund development professional servicesfundraisingconsulting

Matt Hugg, Copywriter for Nonprofits

Matt Hugg writes marketing and fundraising material for nonprofits, including solicitation letters, web copy, brochures, planned giving material, grant proposals, case statements, fundraising plans and more. He has a masters in philanthropy and development and teaches graduate classes in fundraising, philanthropy and marketing at the University of Pennsylvania,... (continued)

Organization

Interested inmarketingfundraisingdevelopmentwebcopywritingwritinglettersbrochuresgrantsfacilitator

5 Tips for Great Nonprofit Marketing

1. Have a strategy before you start. For everything that you need to consider when developing marketing materials, read Numa Communications' easy-to-use Nonprofit Publications That Get Results: 6 Steps for Creating Highly Effective Marketing Collateral Regardless of Your Budget .

2. Consider your audience. Make... (continued)

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Nonprofit Webinar: Engage Investors with Powerful, Passionate Copywriting!

Wed, Feb 04, 2015 at 1pm EDT / 10am PDT

Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words... (continued)

$9.99
Webinar

Taggedsocial enterprisesocial entrepreneurwritingcopywritingbrand

Ron Rescigno

Ron Rescigno is the vice president of Rescigno's Marketing Connections, a full-service marketing firm in Chicagoland.

Interested indonorwebinarcultivationmarketingannual fundfundraisingdesigngraphic designprintwriting

Effective Marketing Copy: It's Not Just About Benefits

Article addressing characteristics of effective copy: it establishes context and credibility, it is clear and focussed.

Article addressing characteristics of effective copy: it establishes context and credibility, it is clear and focussed.

http://www.marketingprofs.com/5/osullivan1.asp

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Get Your Direct Mail Noticed

Article addressing ideas on how to improve a direct mail program to increase visibility and spread a message.

Article addressing ideas on how to improve a direct mail program to increase visibility and spread a message.

http://www.entrepreneur.com/article/58358

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

Ten Tips for Writing Effective Action Alerts

This checklist contains a brief explanation of what an action alert is, how they can be used, and valuable construction and content tips to apply for maximum

effectiveness.

This checklist contains a brief explanation of what an action alert is, how they can be used, and valuable construction and content tips... (continued)

Taggedpublic relationscommunicationse-mailadvocacyminutesgeneral advicebasic composition (grammarspellingbasic writing skills (preparation checklistaudience

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