What Nonprofit Executive Directors Need to Know About Corporate Sponsorship — Before Getting Started Edit Title

Wed, Apr 06, 2016 at 1pm EDT / 10am PDT Edit Date

Competitive organizations — from museums to membership organization, festivals to film societies — pursue corporate sponsorship as a form of earned income. Developing this revenue source is a strategic decision that requires commitment and investment from your organization.

In this session, sponsorship specialist Gail Bower helps you assess whether developing a sponsorship program makes sense for your organization now or in the future. What sort of infrastructure needs to be in place to create the conditions for success? What policies will protect organizational culture? What impact will developing sponsorship have on operations? Why does developing a sponsorship program help you think bigger and innovate?

You’ll learn:

  • What sponsorship is
  • How corporate sponsorship differs from corporate giving
  • How organizations and corporations benefit from sponsorship
  • The timing, tools and techniques used in sponsorship
  • How to recognize opportunities for sponsorship

You’ll leave with ideas about how to lay the foundation and move forward with clear expectations and inspiration.

Who should attend:

  • President & CEO
  • Executive Director
  • Board Chair
  • Chief Development Officer
  • Director of Development
  • Director of Marketing
  • Festival/Event/Conference Director

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Register now by clicking on the link to attend this webinar. Then get ready with your questions to get the most out of the webinar.

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