Upfront Investment: Spend time studying a blog before you pitch its blogger Edit Title

This article first appeared in Community Media Workshop's Getting On Air, Online, & Into Print. Andrew Huff is editor and publisher of Gapers Block, a Chicago-centric web publication he co-founded in 2003. The site has a volunteer staff of about 50, and has received accolades ranging from listed as the top news-reporting blog in Chicago Magazine's recent "Best Chicago Websites" feature.

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