Social Media: No Longer for Just the Bottom of Your Donor Pyramid Edit Title

Tue, Apr 22, 2014 at 1pm EDT / 10am PDT Edit Date

With over 1 billion users, Facebook has emerged as a go-to place for understanding interests. With 250 million users, LinkedIn has established itself as a leading source for career information. Yet, these powerful networks continue to operate at the periphery of most non-profit fundraising organizations.

This presentation will teach the principles of “Social Donor Management” and how institutions are investing in social media to transform its fundraising efforts and deliver a clear Return on Investment. This session will help your institution align social media with core advancement goals of increasing participation rates, identifying major donor prospects and improving stewardship.

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