Money for Good: The US Market Opportunity for Impact Investments and Charitable Gifts from Individual Donor and Investors Edit Title

For the first time since 1994's The Seven Faces of Philanthropy, the Money for Good initiative provides a comprehensive view of affluent Americans' demand for impact investing and charitable giving.

The report identifies the US market opportunity for impact investments and charitable gifts from individuals, and to identify what for- and non-profit organizations can do to tap that market opportunity. The report is an invaluable tool for:

Focusing grant dollars where they are likely to yield the greatest changes in investor and donor behavior
Designing more targeted, effective nonprofit fundraising campaigns
Understanding the information that donors do - and don't - want when they make charitable gifts
Identifying what individual investors want from impact investments

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