Apple iPhone 7 and iPhone 7 Plus do much worse than predecessors
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Noah Korevaar Noah Korevaarabout 10 hours ago• Read Time: 1 minute 1 comment
A report by the renowned research firm GFK shows that the iPhone 7 and iPhone 7 Plus it was much less than expected.

Apple iPhone 7 and iPhone 7 Plus

iPhone 7 Plus designEarlier this month, Apple unveiled the iPhone 7 and iPhone 7 Plus . Despite largely unchanged design the new flagships have yet to offer something new. The powerful A10 Fusion chip sweeps the floor with the competition, and the greatly improved camera of the iPhone 7 Plus allows sharp pictures. Still, the question remains how much consumers will get a copy, especially now all the rumors indicate that Apple grand assumes tackle late next year with a new design and innovative features.

Critical look

Normally we would have been able to answer that question after the first weekend. Unfortunately, this year is not the case, because Apple did immediately after the announcement of its newest flagships know that it stops to make it known of initial sales. According to the company, the initial sales figures are not representative as there is not enough stock. You could also look with a critical eye Apple's decision and concluded that the company has become more cautious after a disappointing year in terms of sales.

iphone 7

Disappointing results

Fortunately we still get a fairly accurate picture of how well the iPhone 7 and iPhone 7 Plus have done so far. The research firm GFK has a clear scare shareholders with a new report. Derived from sales data GRP namely claims that the weekend launch of Apple's new flagship was not as successful as expected.

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In fact, the report shows that 25% fewer copies of the iPhone 7 and iPhone 7 Plus were sold compared to their predecessors, the iPhone 6s and the iPhone 6s Plus . The impact of this unexpected bad news is reflected in the sudden drop in the value of Apple shares. This is not the first time that Apple GRP 'cross' is bad news. Last year, showed a report of GFK that the iPhone 6S and iPhone 6S Plus it did not do as good as Apple CEO Tim Cook claimed that time.
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