4 Ways to Set Your Non-profit Apart From the Competition Edit Title

Every business or non-profit generally has one USP (Unique Selling Proposition). This is the most compelling reason why the target audience should consider you over your competition.

The most successful campaigns, ads, commercials or direct mail campaigns focus on highlighting what makes them unique — different from the competition. For example: Walmart’s USP is price, while IKEA’s is their showroom experience.

Sadly, many non-profits don’t even know what their USP is. When a non-profit doesn’t give donors solid facts about how it is special and why they should donate, they don’t.

Here are four distinctive ways non-profit have set themselves apart by doing things differently, and what you can learn from them...

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