Bad Non-profit Ads: How Ad Agencies Fail the Non-profit Sector Edit Title

Follow the link below for the full article! Summary: Using specific examples of “stupid” non-profit ads, we’ll show you how commercial ad agencies get it all wrong when it comes to creating non-profit ads by trying to be too clever. We’ll look at some of the specific tactics they use, why they fail, and how you can create an ad that’s gets it just right.

Bad Non-profit Ads: How Ad Agencies Fail the Non-profit Sector

Non-profit advertising is unique. While the purpose of commercial ads is to sell a product, non-profit ads need to be able to help people understand a specific problem, evoke empathy, and a desire to help. Unfortunately, a lot of non-profit ads fall short on all three counts.

http://sumac.com/bad-non-profit-ads-how-ad-agencies-fail-the-non-profit-sector/

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