Resource published Thu, Apr 26, 2012 at 05:57PM UTC edited Fri, Jan 11, 2013 at 06:57PM UTC
Bad Non-profit Ads: How Ad Agencies Fail the Non-profit Sector Edit Title
Follow the link below for the full article! Summary: Using specific examples of “stupid” non-profit ads, we’ll show you how commercial ad agencies get it all wrong when it comes to creating non-profit ads by trying to be too clever. We’ll look at some of the specific tactics they use, why they fail, and how you can create an ad that’s gets it just right.
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