Boosting Donor Retention Yields Big Returns Edit Title

Follow the link below to read the full article! Summary: Is your organization spending too much on donor acquisition in order to combat high donor attrition? According to experts, this is a costly mistake

Boosting Donor Retention Yields Big Returns

Is your organization spending too much on donor acquisition in order to combat high donor attrition? According to experts, this is a costly mistake! If your organization concentrated instead on targeted, personal communications with existing donors, many more donors would stick around and move up the donor pyramid.

http://sumac.com/boosting-donor-retention-yields-big-returns/

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