Resource published Wed, Oct 21, 2015 at 03:45PM UTC edited Wed, Oct 21, 2015 at 03:45PM UTC
Challenging Giving Perceptions: Generation Y vs. Baby Boomers Edit Title
When it comes to fundraising, there seems to be a frenzied dash to solicit Generation Y (also known as Millennials), comprising donors aged 18 to 32 years.
After all, the ALS ice bucket challenge raised millions; Barack Obama’s fundraising success of 2008 and 2012 targeting youth got him elected twice; and with the help of young people the Invisible Children’s Joseph Kony video went viral.
As a result, many charities are rushing to solicit younger groups, looking for that allusive new pot of gold. Before you jump on the bandwagon though, here are three facts to consider...
Attach docs, images, videos, and files by dragging & dropping here, or select files.