Making a Scene: The Recipe for a Great Fundraising Letter Edit Title

Follow the link below for the full article! Summary: Want your fundraising letter to have an impact? Replace that dry introduction with a story that bring the reader into your world and helps them see the importance of what you do. Includes three examples.

Making a Scene: The Recipe for a Great Fundraising Letter

It's easy for people to ignore what they can't see: starving children half-way across the world, impoverished neighbourhoods, melting ice caps, suffering animals, depressed elderly and the mentally ill. Want to write a successful fundraising letter? Make them see!

http://sumac.com/making-a-scene-the-recipe-for-a-great-fundraising-letter/

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