Resource published Tue, Sep 30, 2014 at 06:37PM UTC edited Tue, Sep 30, 2014 at 06:38PM UTC
Social Media for Non-profits in 15 Minutes a Day Edit Title
Is something related to social media and fundraising on your to-do list? Is that something getting done? If your answer is no, you aren’t alone. A recent Inbound Marketing survey found that 38% of non-profits spend only 1-2 hours a week on social media. However, statistics also show that you may want to reorganize your list. For example, Facebook referred 29.4% of traffic to donation pages on Giving Tuesday in 2013. That statistic, paired with the fact that online giving grew by 13.5% in 2013 alone reinforces the need for non-profit fundraising professional to make the most of what social media has to offer.
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