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Creating Good Content for Your Nonprofit’​s Email Newsletter Doesn’t Have to Be a Challenge

Having a hard time thinking of good content to include in your email newsletter? Nonprofits typically have plenty of content to include in their newsletters, but the challenge is having good content that will truly engage your supporters. Here are a few ideas for gathering... (continued)

Human-Centered Design Toolkit

This toolkit introduces new strategies in assessing the needs of the community. It focuses on gathering qualitative data from community members and uses rapid prototyping to test and improve on program design.

http://www.ideo.com/work/human-centered-design-toolkit/

Taggedsurveycommunitysocial scienceresearch institutes & public policy analysisadvocacyengagement / community organizingprogramprogram directornccs

Marketing Audit Template

Many organizations have no budget for a full time or even part time marketing person. This Marketing Audit was created for an organization to help it identify the best target markets and methods for their services and products. In this case, the organization was the American West Heritage Center in Wellsville, Utah, a living history museum.... (continued)

Taggedmarketingbrandingpubic relationsmarketing / brandingconsultingadministrative

The Networked Nonprofit: Connecting with Social Media to Drive Change

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and... (continued)

Taggedtechnologysocial mediamarketing / branding

Social Media Policy: Better To Have One Now Than Later

The increasing demand of technology commands that you put some type of social media policy in place. Particularly with the lawsuits that have been recently filed. Provided are the keys to helping you create one sooner than later.

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants You a... (continued)

Taggednonprofitmedialawhuman resources / personnelfacebooktwitter

Claxon Nonprofit Messaging Framework Template

Here is a template that will help you develop a Nonprofit Messaging Framework. It’s simple, straight-forward and will make people jump for joy at the opportunity to learn more about what you’re doing and why you’re doing it. http://claxonmarketing.com/2010/09/21/avoiding-messaging-mayhem/

Creative Commons Attribution-ShareAlike 3.0 United States License
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 United States License.

The Sharing Entity... (continued)

Taggedmarketingnonprofitclaxonmessagingericamillsadministrativeconsultantmarketing / brandingcommunicationsconsulting

Measuring the Effectiveness of Your Online Communications

This article describes four types of measures - Views, Followers, Engagement, and Conversion - that help track communications efforts to see if they’re effective.

http://www.idealware.org/measuring-online-communications

Taggedmarketingsocial mediaeffectivenesscommunicationexternalprogramdsyf

Communication Resources for Grantees and Other Nonprofit Organizations

The webpage is a list of communications resources for nonprofits, containing resources that help nonprofit leaders examine the role of communications, and recommends an array of tactics that can help further their missions. It features resources on such topics as developing a strategic plan, advancing policy and advocacy issues, working with the... (continued)

Taggedmarketingpublic relationscommunicationsmarketing / brandingprogramdsyf

123 Nonprofit Marketing Tree

Create a simple nonprofit marketing plan with this free template. (Watch this video for a brief explanation on how to use this tool effectively: http://www.501videos.com/mm2010/10/mm_2_shiny.html)

Creative Commons Attribution-ShareAlike 3.0 United States License
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants You a nonexclusive, personal, noncommercial, non-sublicenseable, ... (continued)

Taggednonprofit marketing planmarketing strategymarketing plan templatemarketing / brandingconsulting

Talking to Ourselves? A Critical Look at Annual Reports in Foundation Communications

Is There Another Annual Report in Your Future? Or Have You Had Enough?

"Talking to Ourselves? A Critical Look At Annual Reports in Foundation Communications," and a companion website, WhyAnnualReports.org, are a co-production of the Philanthropy Awareness Initiative, the... (continued)

Taggedcommunicationsserve multiple organization sub-typesprofessional societies & associationsother executiveexternalexecutivecommunicationannual reports

How to Make Your Non-Profit Video go Viral

Follow the link below for the full article! Summary: There are some very specific things you can do to market your video to greatly increase the chances that it will go viral. In this article, we’ll tell you how. But first, let’s make sure you’ve got the video right.

http://sumac.com/how-to-make-your-non-profit-video-go-viral/

Taggedfundraisingfundraising / fund developmentyoutubemarketingcommunicationsnonprofitsocial mediavideoviral

Social Media Success Stories: 5 Tips to Take Away

Follow the link below to read the full article! Summary: 5 things that make a successful social media campaign. Non-profits can use these tips as guidelines for exploring and experimenting with social media

http://sumac.com/social-media-5-tips/

Taggedabout nonprofitstwitterfacebookdatabasefundraisingsoftwarenonprofitsocial media

The Nonprofit Social Media Decision Guide

Created in partnership with the New Organizing Institute, this guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research. Through the included Consultant Directory, you can find a professional to... (continued)

Taggedmarketing / brandinginternet marketingfundraising

Social Media Strategy Map

A wiki that provides straight-forward and practical insights about social media planning including: 1) overview, 2) target audience, 3) integration, 4) culture change, 5) capacity, 6) Tools and Tactics, 7) Measurement, and 8) Experimentation

http://www.wearemedia.org/

Taggedsocial mediacommunity improvement & capacity buildingmanagement & technical assistancemarketing / brandingexecutiveadministrativebeth kanterwe are media#nten

Positioning for Success

Boschee advocates listening to what customers want as opposed to guessing, and offers a list of questions to ask when testing the feasibility of a product or service. 5/27/05

http://www.sereporter.com/?q=node/121

Taggedcommunity improvement & capacity buildingmanagement & technical assistancemarketing / brandingmarketing plansexecutiveconsultantjerr boschee

How Electronic Newsletters Can Help Charities Further Their Missions Without Creating Virtual Junk Mail

What are the best ways to communicate with a charity's supporters via e-mail newsletters?

Many charities are increasingly turning to e-mailed newsletters to help them reach out to their supporters: to educate them (along with the news media and government officials),... (continued)

Taggedemaile-mailnewsletterssamplesadministrativecommunity improvement & capacity buildingmanagement & technical assistancecommunicationinternet communicationenewsletters

Strategy Framework

Concise framework for communicating organizational vision, mission, aims and strategic priorities.

Creative Commons Attribution-NonCommercial 3.0 United States License
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants You a nonexclusive, personal, noncommercial, non-sublicenseable, non-transferable, limited right and license to view, use, display and adapt for your own personal use such... (continued)

Taggedmissionstrategyvisionalliances & advocacyserve all organization typescommunicationexternalexecutiveCEOarthritis research

Why Bad Presentations Happen to Good Causes

Based on unprecedented research in the public interest sector, this book will help you create and deliver presentations that give the audience what it wants in a form it will most engage with.

Creative Commons Attribution 3.0 United States License
This work is licensed under a Creative Commons Attribution 3.0 United States License.

The Sharing Entity offering such Paid Content hereby grants You a nonexclusive, personal, noncommercial,... (continued)

Taggedcommunicationspresentationsprogramcommunication

Benchmark Against Leading Practice: Marketing Checklist

The Marketing Best Practices Checklist is a self-assessment instrument that helps nonprofit organizations identify capacity strengths and challenges and establish capacity building goals in the area of marketing and public relations. Results from the checklist can be used to guide the development of an annual... (continued)

$10.00
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Taggedcapacity buildingbrand identitymarketingpublic relationscommunicationschecklistadministrativephilanthropyvolunteerism & grantmaking foundationscharity & volunteerism promotion

Critical Issues #9: Brand Identity for Nonprofits

Focused intently on the services they provide, non-profit organizations are often unaware of the substantial asset they have in their brand identity. Not just a function of retailing consumer products, brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy... (continued)

Taggedinstitutional identitybrand identitymarketingexternalexecutivecommunicationstrategy