2014-03-19T19:00:00ZWednesday, March 19, 2014 at 07:00PM UTC
Ended 2014-03-19T20:00:00ZWednesday, March 19, 2014 at 08:00PM UTC (lasted for about 1 hour)
You're probably already familiar with the idea of a donor funnel, going from awareness to to loyalty. But how does this work with social media and e-mail marketing?
This free webinar will show you step-by-step how to create an online fundraising strategy using a donor funnel. You will learn how to connect the stages donors go through in their mind with the strategies to engage your network, acquire emails, nurture leads, and increase donations.
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John Haydon is one of the most sought-after nonprofit digital marketing and fundraising experts, with a sincere passion for changing the world. He works with nonprofits all across the United States and Canada from his home base in Cambridge, MA
He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also an instructor for Charityhowto and MarketingProfs University.
John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, npEngage, and the Razoo Foundation blog.
*What his clients are saying:"
“John gave us the skills and tools we needed to almost triple our year-end on-line giving.” - Linda Tantawi, Susan G. Komen Greater NYC
"John's infectious can-do attitude, enthusiastic support of our goals, and creative problem-solving make him a joy to work with.” - Julie Nation, The Ellie Fund
“John Haydon’s training allows our nonprofit partners to better connect and network with their constituents and donors. Ultimately these techniques are incorporated into their weekly routines, and will allow organizations to grow their networks and create change.” - Katherine Westlund Scott, The Boston Foundation
"I was thrilled to get the chance to work with him and share our knowledge, and I hope to do it again soon!" - John Lepp, Agents of Good
"What I didn’t expect was someone who would invest a lot of time to really understand us, learn about our challenges and really engage at a gut level with what we were trying to do." - Jeff Wiedner, No Kid Hungry
"I chose John to cultivate the community for our most significant social media undertaking to date because I believe wholeheartedly that there is no better man for the job." - Stacey Monk, Epic Change
"John cares deeply about the non-profits he works with, and sincerely wants to make your organization even more successful." - Anita Burroughs, Founder of NH PetSave
"John Haydon not only helps illustrate the impact we make in fighting breast cancer, but through website design and social media integration, he helps make our impact much larger." - Hillary McManama, The Ellie Fund
Client roster includes: Twin Cities Habitat for Humanity, San Francisco Goodwill, WaterAid America, Greater Ohio Lupus Foundation, Pancreatic Cancer Action Network, Komen Greater NYC, The Brain Aneurysm Foundation, No Kid Hungry, Epic Change, Wildlife Foundation of Florida, Community Music Center of Boston, United Way Los Angeles, TechSoup and Community TechKnowledge.