ABCs of Strategic Communications Edit Title

This article is creating strategies for effective communication with media and the outside community. Communication strategies are discussed for marketing an organization in ways that are memorable and easy to understand for outsiders. Strategies include: critical elements of a communication plan, message development, and identifying a target audience.

This article is creating strategies for effective communication with media and the outside community. Communication strategies are discussed for marketing an organization in ways that are memorable and easy to understand for outsiders. Strategies include: critical elements of a communication plan, message development, and identifying a target audience.

The ABCs of Strategic Communications

This article details the process of designing a plan for strategic communications as discussed in The Jossey-Bass Guide to Strategic Communications for Nonprofits, written by Kathy Bonk, Henry Griggs and Emily Tynes, 1999. A communications plan is an important part of an organization's daily operation.

http://www.hfrp.org/evaluation/the-evaluation-exchange/issue-archive/strategic-communications/the-abcs-of-strategic-communications

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