Focus Groups: A Step-By-Step Guide Edit Title

Book instructs readers in the use of focused group interviews as a tool for learning more about employees and customer groups. Provides sample agendas, checklists, and communication tools. Roles and tasks of those responsible for conducting focus groups are described as well.

Focus Groups: A Step-By-Step Guide (3rd Edition)

Focus Groups: A Step-By-Step Guide (3rd Edition) [Gloria E. Bader, Catherine A. Rossi] on Amazon.com. FREE shipping on qualifying offers. For those who want to listen and learn from employees and customer groups within an organization, using group interviews

http://www.amazon.com/Focus-Groups-Step-By-Step-Guide-Edition/dp/0966470877

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