Resource published Mon, Jun 13, 2011 at 11:22PM UTC edited Mon, Jun 13, 2011 at 11:22PM UTC
Focus Groups: A Step-By-Step Guide Edit Title
Book instructs readers in the use of focused group interviews as a tool for learning more about employees and customer groups. Provides sample agendas, checklists, and communication tools. Roles and tasks of those responsible for conducting focus groups are described as well.
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