Marketing Workbook Volume I: Develop the Plan Edit Title

Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition:

  • Offers an easy-to-follow five-step process to create an effective marketing plan
  • Provides an expanded resources section including Internet examples
  • Includes "web wisdom" to help you set reasonable web goals, build an online reputation, and learn about the possibilities and pitfalls of web promotion

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