Pathfinder (Advocate Edition): A Practical Guide to Advocacy Evaluation Edit Title

Pathfinder is a practical guide to the advocacy evaluation process. This edition guides advocates through the advocacy evaluation process from start to finish. Editions for evaluators and funders are also available. Drawn from Innovation Network’s research and consulting experience, Pathfinder encourages the adoption of a “learning-focused evaluation” approach, which prioritizes using knowledge for improvement.

This report is currently available for free download on our Advocacy Evaluation home page ( After a year or two, it may be moved to our Point K Learning Center (still free, but registration required at, which includes 100+ resources by various authors about how to evaluate advocacy, policy change, and communications work.

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