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  • Lorena O'English's Library
  • Year Published
  • 2014 (1)

Bonnie Massa

Bonnie Massa is Founder and President of Chicago-based Massa & Company, Inc. She makes the best use of customer information for companies and nonprofit organizations. She works with organizations to attract new customers, find the best ways to segment and reach out to existing customers, analyze customer behavior to predict future behavior, and increase the value of... (continued)