One Brand...Many Audiences: An Integrated Approach to Communications Edit Title

Wed, Apr 05, 2017 at 1pm EDT / 10am PDT Edit Date

All too often, nonprofit communications are planned and executed in a silo. The membership team has one approach, the fundraising team another, and various program directors market their services independently as well. The result? A muddled brand presence and lots of wasted resources. Brand strategy consultant Michele Levy shares a variety of case studies to demonstrate her pragmatic approach to integrating your messaging and marketing efforts for greater impact and efficiency.

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