Webinar published Mon, Aug 15, 2016 at 02:43PM UTC edited Mon, Oct 03, 2016 at 10:49PM UTC
We hate our name...but we're afraid to change it! Edit Title
Wed, Sep 28, 2016 at 1pm EDT / 10am PDT Edit Date
An outdated, confusing, or inaccurate name can be an albatross around the neck of your board and leadership... often sparking much conversation, and little action. This webinar will provide pragmatic advice on some key questions:
- how do you decide (once and for all) that you have a problem?
- how do you know whether to evolve or completely change your name?
- how do you choose a new name?
- do you need a tagline?
- how do you roll out a new name?
Brand strategist Michele Levy will use case studies to equip you to be able to answer these questions for yourself!
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James Chitwood reviewed Mon, Oct 03, 2016 at 05:48PM UTC (edited Mon, Oct 03, 2016 at 10:49PM UTC)
Having.been through this exercise at our college when we changed our name four times over a 15-16 year time span, Ms Levy has captured everything perfectry.
Sharon Evans reviewed Sat, Oct 01, 2016 at 03:29PM UTC (edited Mon, Oct 03, 2016 at 10:49PM UTC)
We have just gone through this. What was the stumbling block was the government regulations about the naming of organizations. So make sure to talk to whatever agency in your province/state that manages your society's registration.