Everything You Need to Know About Focus Groups Edit Title

Wed, Feb 26, 2014 at 1pm EDT / 10am PDT Edit Date

What is the difference between focus group research and survey research? In this session, participants will learn how to choose between qualitative research, such as focus groups, and quantitative research, such as surveys. We will then create a list of the necessary research and administrative tasks for a focus group, and learn some of the tricks of focus group facilitation.


  • Learn to choose between a survey or focus group process
  • Create a list of the important research and administrative tasks for focus groups
  • Develop some tricks for focus group facilitation
  • Understand the right items to emphasize in analysis and reporting

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Check back later for slides and a recording.

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